Today, Reebok and
As
portrayed in Brain Dead’s fantastical campaign film produced by L.A. -based
artistic studio SUPERDOOM, fabled researcher and historian Solomon Wright has
discovered two ancient artifacts - the historic Beatnik (”The Key”) and Pump
Court (”The Battery”) - unlocking a door to interdimensional travel.
“When
we first read the manuscript written by Solomon Wright, we were shocked - How
could such important research not be taught in school? “remarked Brain Dead.”
We had heard theories of when and where humans came in contact with technology
before - evolution, creating the wheel, fire, etc. but never read anything so
compelling as Solomon’s book.”
Compelled
to help spread Solomon’s knowledge, Brain Dead made contract.
Brain Dead x Reebok Beatnik –
“The Key”
· Layered multi-color upper dressed in earth tones
e.g. space grey, goal green, paperwhite, royal orchid, and bare brown
· Translucent paperwhite bladder and toe box reveal
Pellegrini cavallino boogie vamp at the forefoot, while transparent slate
overlay at rear reveals chalk green heel panel
· Yellow filament pops on upper and tongue with slate
and cyclone gray linings at upper and interior
· Chalk green soft textile heel bootie and sock liner
with yellow filament Reebok and Brain Dead logos
· Brain Dead logo with Reebok star crest on Pump
button
· Solid paperwhite midsole seated atop black and
multi-color rubber outsole matching earth-tone upper
Brain Dead x
· Vintage navysplit suede vamp over ivy green midsole
and slate gray rippled outsole
· Bare brown and ivy green custom heel webbing straps
at heel and forefoot respectively, each dressed in “Brain Dead” wordmark
· Yellow filament strapping hardware adorning Reebok
’v’ector and wordmark
· Pellegrini cavallino boogie forefoot upper
The Reebok x Brain Dead collection is available
beginning 18th September, at www.shop4reebok.com and Veg Nonveg starting INR 9,999.
National, 17th September, 2020