The first priority for
any hotel should be to provide a good night’s sleep for its guests. This
service must however include the guarantee of a comfortable hotel bed; a
promise that, so far, has been impossible to keep since all guests have
their own unique preferences. That can now change when the Swedish company
YouBed introduces a bed innovation providing personalized mattress comfort.
Together with Business Sweden, the Swedish Trade and Invest Council, YouBed is
now making a global introduction, taking its one-bed-fits-all innovation to
hotel chains worldwide.
The
Swedish company YouBed has invented a way to adjust the firmness in a
high-level pocket spring mattress without compromising on the highest
levels of sleeping comfort, simply by using a remote. This one-bed-fits-all
solution will be available globally through a unique sleep concept that is
believed to be game-changing for the hotel industry, enabling hotels to finally
offer what every guest deserves: the guarantee of a comfortable hotel bed and
the best conditions for a good night’s sleep.
–
Personalized sleep comfort is the missing link that will finally allow hotels
to reach their full potential. We hope that many will see this as a great
opportunity to upgrade their hotel’s offering and competitiveness.
I
wouldn’t be surprised if our innovation creates a paradigm shift within the
hotel industry, and it is our responsibility to support this development in the
best way possible. We have therefore spent years proving the sleep concept,
while also creating the infrastructure and capacity to support an expected
global demand, says Mattias Sörensen, CEO and founder of YouBed.
The
YouBed Sleep Concept is now being launched globally in a unique collaboration
with Business Sweden and other government departments. 44 new YouBed offices -
with the capacity to support every market of the world - are already initiating
dialogues with regional hotel groups that are expected to lead local
introductions around the world.
– YouBed
decided early on to use our existing support structures, a shortcut for leading
companies to quickly access global markets. As we got involved early in the
process, we could tailor our involvement based on this long-term business
relationship. We are really proud to be part of the establishment of a new
Swedish multinational company, and to support their game-changing innovation in
the capacity it deserves, says Fredrik Fexe, Executive Vice President, Head of
Strategy and Business Development at Business Sweden.
YouBed
is currently available at all Mövenpick Hotels in
