Yahoo Cricket Reaches New Audience Of Cricket Fans With PhonePe Partnership, Adds Interactive Features For New Normal

 

Yahoo Cricket powers exclusive cricket content on PhonePe

Refreshes mobile app experience with new interactive features

 

 

Yahoo Cricket, a one-stop destination for cricket fans, has partnered with PhonePe, India’s leading digital payments platform to exclusively power the content for PhonePe’s cricket hub ‘Switch Gully’ through the cricket season ahead. Users of PhonePe can now catch all the live action while they transact, with live scores, real-time cricket news updates, and ball-by-ball commentary from Yahoo Cricket on ‘Switch Gully,’ available on the PhonePe homepage.

 

 

With many more Indians turning to digital payments for their utilities and purchases online since the pandemic, cricket fans in the new normal can now track what’s happening on the field while they continue to transact on PhonePe. Yahoo Cricket will be available on PhonePe Switch even after the completion of the upcoming Premier League.

 

 

New Fan Experience For The New Normal

Yahoo Cricket has also upgraded its mobile app experience for fans, making sure the excitement is ‘always on’ and more interactive! Now with a reduced app size, fans can stay updated with live cricket scores, intensive ball-by-ball commentary and all the cricket news as it happens, besides enjoying the game with a slew of brand new, innovative features:

 

 

Uninterrupted Experience:

·   Keep track of live scores via ‘Sticky’ Scorecard: Following a nail-biting match when you suddenly need to check another app on your phone? Now you won't miss a minute with Yahoo Cricket’s new, unique “Sticky Scoreboard”. Available for Android users, this innovative feature allows you to continue to track live scores via the Yahoo Cricket app while using other apps on the phone. 

·   A cricket widget (Android) allows users to track live scores even when their phones are locked.

 

                

Fast-Track To Fantasy Research

·   If you’re a Fantasy Cricket fan who wants an unfair advantage, Yahoo Cricket has you sorted with its comprehensive ‘Fantasy Research’ section. Loaded with stats related to players and teams, it has the ultimate data fans need by match and player, so they can create their best team yet.

 

 

Interactive, Fan-Eentric Features

Even if you can’t be in the stadium this year, Yahoo Cricket draws you into the game, making it easier, more fun, and bringing fans together to enjoy matches:

 

·   Real-time polls and quizzes: Yahoo Cricket has match-specific polls integrated within the commentary. Fans can also dive into daily cricket quizzes.

 

·   Bringing users into the conversation: Manually curated user comments are incorporated in the ball by ball commentary -- no social distancing required to join the discussion!

·   Dark Mode for mobile app (iOS and Android apps) and Web

·   Smaller app on Android, which does not clog your phone memory

 

 

 

The Yahoo Cricket App is available for download on Google Play and the App Store.

 

 

 

 

 

 

India, 16^th September, 2020