Gearing up to celebrate this festive season
and committed to delight its customers, Canon
To promote the photography
culture and ignite the spark amongst photography enthusiasts this festive
season, Canon
The offers extend beyond
cameras and onto the printer category as well. With the increasing trend of
Work from Home and Learn from Home which is bound to continue during the
festive season as well, Canon
In addition to the customer
centric offers, Canon
In the North,
Canon is hosting online webinar sessions with festive themes such as lighting,
wedding, portrait to enrich the minds of customers in the area of photography.
To highlight the exciting and new festive offers to the customers, Canon is
also ensuring festive theme standees and arch gates at various stores to
attract more customers.
In the West, to
promote Entry Level DSLR and Entry & Mid-Level Mirrorless cameras during
the popular festivals such Navratri, Dussehra and Diwali, Canon India will be
enhancing their visibility through multiple hoardings at important touch points
in various cities across Chhattisgarh, Maharashtra, Madhya Pradesh, Gujarat and
Goa.
Building up with activities
like branding and hosting webinars, the organization will be engaging with more
customers in the East through digital promotions. With Durga
Puja, the biggest festive occasion in the East, Canon will also look to set up
display zones in RWA Puja Pandals. With this level of customer engagement,
Canon aims to increase brand visibility and consumer brand recall in the
region.
For South, with
CIS stores as major customer touch point in the region, the brand will light
the CIS stores with festive décor such as decoration on Gate arches and
in-store decoration, spreading more joy and happiness during the festive season.