Epson Sells 50 Million High-Capacity Ink Tank Printers

Epson first launched high-capacity ink tank inkjet printers (now known as EcoTank in most markets) in October 2010, in Indonesia. We then steadily expanded the territory over which these printers are sold, expanding to 170 countries and regions by 2019. As a result, cumulative global sales of our high-capacity ink tank inkjet printers recently topped 50 million units. In India, as of September 2020, the cumulative sales of our EcoTank printers has crossed 4.3 million units. Moreover, by saving on plastic, which is the main component of ink cartridges, we estimate that CO₂ emissions were approximately 166,000 tonnes lower than they would have been if all these units had been cartridge printers¹.

By first establishing a presence in emerging nations and then making inroads into developed economies, Epson has seen its high-capacity ink tank models account for a growing percentage of the total inkjet market each year. As a result, Epson, which boasts strong brand recognition and an extensive product lineup, has continued to maintain the top share² in the global high-capacity ink tank printer market for ten consecutive years. In India Epson leads the Inkjet printer market with a Volume market share of 46.07% in FY 2019-20³.

 

 

 

Rapid changes in society touched off changes in the office and education printing environments during the 2020 fiscal year. In all segments, we will continue to offer far lower printing costs and unrivaled environmental performance to enable our customers to print without having to worry about printing costs and environmental impacts.

 

¹The size of the reduction in consumables CO₂ emissions was calculated by comparing the cumulative number of ink bottles sold up to August 2020 with the number of ink cartridges required to print the same amount and converting them into a CO₂ equivalent. CO₂ emissions were calculated based on Epson’s evaluation conditions, which take into account the impacts from consumables materials and parts manufacturing. Actual CO₂ emissions will vary depending on customer printer use.

 

 

²In terms of the number of global high-capacity ink tank products sold from 2010 to August 2020. Top share in terms of the number of global ink tank products sold from 2010 to 2019, per research by IDC (Source: IDC's Quarterly Hardcopy Peripherals Tracker 2020Q2)

 

 

³As per IDC Worldwide Quarterly Hardcopy Peripheral Tracker, 1Q2020.

 

Bangalore, October 12, 2020