Transaction further enables end-to-end digital commerce that puts customer experience front and center
Genpact (NYSE:G), a global professional services firm focused on delivering
digital transformation, today announced the expansion of its experience
business, Rightpoint, with the
acquisition of Something Digital. The addition of Something Digital’s deep
commerce expertise to Rightpoint’s customer experience leadership, will further
enable the company’s ability to drive experience-led transformation at scale
for clients across industries.
Today’s announcement furthers Genpact’s strategy to fuse experience and
process innovation to help clients drive end-to-end digital transformation and
win in the growing experience economy. Genpact’s acquisition of Rightpoint in
2019, which consolidated its TandemSeven experience business into the
Rightpoint brand, created an industry-leading experience firm. The addition of
Something Digital expands on that expertise, enabling true end-to-end digital commerce
that puts customer experience at the center.
With consumer commerce spending increasing 44.5% year over year*, digital
commerce has quickly and radically shifted from being one element of a
multi-channel strategy to a primary business for many across retail, consumer
packaged goods (CPG), and manufacturing. In this environment, having an agile,
experience-centered digital commerce business has become table stakes for
survival for clients around the world.
“The shift from offline
to online is impacting companies across every industry in a variety of ways,
large and small,” said Katie Stein, chief strategy officer and global
business leader, enterprise services, at Genpact. “Bringing together
Rightpoint’s tremendous experience expertise, with Something Digital’s commerce
resources creates a step change in our ability to help clients connect their
enterprise front to back to finally be able to solve for experience-led, end-to-end
digital commerce.”
As part of
Rightpoint, Something Digital’s
capabilities will prove critical to future business success as its strategists,
engineers, designers, and leaders continue to focus on and provide B2B and B2C
companies with experience-driven creative and digital commerce solutions.
“The experience economy rewards organizations that
can connect people, process, and technology effectively to deliver the right
experience at the right time, and it leaves behind those that cannot. Only by connecting front-end
commerce to back-end processes, can organizations create the customer
experience that consumers increasingly demand,” said Ross Freedman,
chief executive officer of Rightpoint. “This acquisition reinforces our
ability to help our clients create competitive advantage, with an end-to-end
digital commerce offering that puts customer experience front and center.”
“Something
Digital and Rightpoint share a commitment to creating the best commerce
experiences possible. Bringing our teams together will increase our collective
ability to design winning solutions that drive revenue growth for our clients,”
said Greg Steinberg, principal and founder of Something Digital. “We
look forward to bringing clients the benefits of our expanded capabilities.”
Through this acquisition, Rightpoint will join several of the largest
companies in the world in leveraging the broad feature set of Magento Commerce,
which powers Adobe Commerce Cloud. Something Digital will bring its extensive
Adobe capabilities to Rightpoint’s existing commerce team, making Rightpoint a
Gold-level Adobe Solution Partner. Gold partners are a select group of
regional companies that have earned a higher designation in a particular Adobe
geographic area. Gold partners develop specialized Adobe practices across
multiple Adobe Experience Cloud solutions.
“As an
Adobe Solution Partner, Something Digital has a strong track record in helping
businesses design holistic commerce solutions that fit the needs of their
customers,” said Tony Sanders, senior director,
Something
Digital is located in