HYPERBAE in partnership with Reebok, introduces the platform’s very first sneaker collaboration, in commemorating Reebok’s historic DMX Thrill silhouette, HYPERBAE has stewarded a unique partnership and an important expressive design that proposes versatility while shifting away from stereotypical parallels.
The white sneaker embodies a genderless shape
originally launched by Reebok in 2000 to symbolize a new era. Accentuated with
shades of orange and green, the shoe dons an effortless appeal that is inspired
by those who wish to break out of womenswear styling norms.
HYPERBAE started in 2018 with a simple mission to represent women in streetwear. In doing so over the past four years, its original DNA has changed – grown – but two traits gave become irrevocably recognizable to the outlet’s identity – elegance and strength. The Reebok collaboration is not only a remembrance to HYPERBAE’s roots but also a look ahead at the conversations to be had and the women who continue to inspire.
The HYPERBAE x Reebok DMX Thrill is available beginning 15th October exclusively at shop4reebok.com starting INR 10,999.
For
more information please visit the Instagram handle @reebokclassicindia
National, 14th October 2020
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