Infogain, a Silicon Valley based digital platform and software
engineering company, today announced that it has been recognized as a ‘Major
Contender’ in Everest Group’s Digital Interactive Experience (IX) Services PEAK
Matrix® Assessment 2020.
Everest Group’s PEAK Matrix®
is a proprietary framework for assessing market capability, impact, and
vision. The Digital Interactive Experience (IX)
Vikas Kamran, EVP - Infogain
and CEO - Revel Consulting said, “With customer acquisition costs on the rise,
most business leaders believe their companies need to provide authentic
experiences that build trust, instill loyalty, and grow customer lifetime
value. Infogain’s experience-led approach blends human-centered design
with software engineering to understand, reframe and unlock latent value.
We’re passionate about improving customer and employee delight through
personalized digital experiences that feel valuable, not intrusive.”
Ayan Mukerji, President and
Chief Operating Officer, Infogain, said, “Digital Interactive Experience (IX)
is an important part of Infogain’s Value Delivery Framework, where we identify
B2B and B2C digital strategies and unlock new potential by delivering touchless
and frictionless experience. We adopt a cloud-first digital platform approach
to drive competitive advantage in the network economy.”
“Digital Interactive
Experience (IX) services are helping enterprises differentiate in the
experience economy and unlock more value for their customers, employees, and
partners. The new experience ecosystem, accelerated by the ongoing pandemic, is
characterized by digital-first, touchless operations, coupled with increased
consumption of at-home experiences,” said Nitish Mittal, Vice President,
Everest Group. “Infogain has made notable strides in digital IX services by
establishing a credible set of offerings in marketing, digital experience, and
commerce.”
Everest
Group is a consulting and research firm focused on strategic IT, business
services, and engineering services.
Los Gatos, CA, October 20, 2020