· Enables consumers to watch some of the best and
biggest durga puja celebrations from Kolkata live
· Partners with Rupam Islam to digitally launch their
brand new song on the occasion
Mi India,
the number one smartphone and smart TV brand, today announced a unique
initiative to bring alive the festivities around Durga Puja. As part of the
festive offerings, Mi India
will be organizing Trinayan, a first-of-its-kind online portal wherein with the
help of technology, the brand aims to digitally bring together consumers to
enjoy and celebrate the festival live from the comfort of their homes. To add
to the festivities, Mi India
has partnered with singer Rupam Islam in Kolkata to launch a digital music
video celebrating togetherness despite distances.
Overcoming the challenges of limited entry at
the beautifully decorated Pandals this year, Trinayan - an online portal will
enable devotees to virtually visit their favorite pandals and ensure that they
are part of all the auspicious rituals.Starting from Durga Maa Udbodhan
(inauguration of the doll) till Dashami Sindoor Khela – Bijaya, Trinayan will
be covering everything with the help of 40 cameras placed at 10 of the most
famous Durga Puja Pandals.
Covering Ballygunge
Cultural Association, FD Block, Mudiyali, Telaprottay, Behala Club, Gennex-
Behala, Shapoorji, Unitech, Sherwood Estate & VIP Enclave, this concept
will allow devotees to get virtual access to all these Puja pandals. Users will
be able to see the live puja by logging onto www.onlinedurgapuja.com on
their mobile and laptops. Trinayan footage will go live 24x7 from 19th October
to 26th October.
To add to the festivities
Mi India
has partnered with singer Rupam Islam for the second time in a row, and will be
launching a special music video on the occassion called, Aamar Pujo.
The song will be about overcoming the current challenges and reconnecting with
loved ones to celebrate the festival in your own special way, thus bringing
together the quintessential spirit of Durga Puja and encapsulating its festive
feel.
Durga Puja offers will also
be available for Mi Fans from 17th October to 31st October.
The special offer will extend to all Mi India devices including all the new
launches. With each purchase, users will be entitled to a daily and
weekly lucky draw with attractive Mi India products like Mi TVs, Mi
Notebooks, Mi Bands and Mi Trimmers among others as prizes. These offers are
valid across all Mi Preferred Partner stores and offline stores. Additionally,
Mi fans will also stand a chance to win cool products from the brand through
SMS based lottery.
India, 16th October 2020
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