Mi India Launches Trinayan; Uses Technology To Bring Durga Puja Live To Users - GADGET-INNOVATIONS

Mi India Launches Trinayan; Uses Technology To Bring Durga Puja Live To Users

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·   Enables consumers to watch some of the best and biggest durga puja celebrations from Kolkata live

·   Partners with Rupam Islam to digitally launch their brand new song on the occasion





Mi India, the number one smartphone and smart TV brand, today announced a unique initiative to bring alive the festivities around Durga Puja. As part of the festive offerings, Mi India will be organizing Trinayan, a first-of-its-kind online portal wherein with the help of technology, the brand aims to digitally bring together consumers to enjoy and celebrate the festival live from the comfort of their homes. To add to the festivities, Mi India has partnered with singer Rupam Islam in Kolkata to launch a digital music video celebrating togetherness despite distances.



Overcoming the challenges of  limited entry at the beautifully decorated Pandals this year, Trinayan - an online portal will enable devotees to virtually visit their favorite pandals and ensure that they are part of all the auspicious rituals.Starting from Durga Maa Udbodhan (inauguration of the doll) till Dashami Sindoor Khela – Bijaya, Trinayan will be covering everything with the help of 40 cameras placed at 10 of the most famous Durga Puja Pandals.



Covering Ballygunge Cultural Association, FD Block, Mudiyali, Telaprottay, Behala Club, Gennex- Behala, Shapoorji, Unitech, Sherwood Estate & VIP Enclave, this concept will allow devotees to get virtual access to all these Puja pandals. Users will be able to see the live puja by logging onto www.onlinedurgapuja.com on their mobile and laptops. Trinayan footage will go live 24x7 from 19th October to 26th October.



To add to the festivities Mi India has partnered with singer Rupam Islam for the second time in a row, and will be launching a special music video on the occassion called, Aamar Pujo. The song will be about overcoming the current challenges and reconnecting with loved ones to celebrate the festival in your own special way, thus bringing together the quintessential spirit of Durga Puja and encapsulating its festive feel.



Durga Puja offers will also be available for Mi Fans from 17th October to 31st October. The special offer will extend to all Mi India devices including all the new launches. With each purchase, users will  be entitled to a daily and weekly lucky draw with attractive Mi India products like Mi TVs, Mi Notebooks, Mi Bands and Mi Trimmers among others as prizes. These offers are valid across all Mi Preferred Partner stores and offline stores. Additionally, Mi fans will also stand a chance to win cool products from the brand through SMS based lottery.





India, 16th October 2020