New-age Power brand GRADO,
unveils its most-awaited Festive and Winter collection 2020. A
coming together of synergies from legacy brands GBTL (formerly Grasim Bhiwani
Textiles Limited) and OCM, GRADO offers festive and winter essentials that are
the perfect package of style and comfort.
From the plethora of fabrics in the menswear
segment presented by the brand, each fabric features a sophisticated design and
a fantastic colour palette to choose from. Due to the sheer variety in the
range, there is something for all age groups, across various price points.
A lot of research was put in to develop
this Festive and Winter Collection – analysing international and local trends
and tuning in to the region-specific colours across the country. This time
around, GRADO’s fabrics will be available in pop colours
of orange/yellow/purple whilst also keeping further nuances and tones for
the staple shades like blue/brown/black/navy/grey. Given the variety of design
and palette the collection entails, these fabrics are perfect to be
tailored into the Indian ensembles such as bandhgala, bundi, nehru jacket,
sherwani, kurta-pajama and Western wear too, such as, suits - 3 piece and 2
piece, tuxedos, waistcoats, trousers, shirts, overcoats etc.
GRADO’s Festive and Winter Collection
will be available under several ranges for classic and contemporary styles.
Some of the best-selling ranges include :
Ø
Neo Tech
Antiviral fabrics : Pioneering in launching innovative fabrics which
effectively kill 99.997% of the coronavirus within seconds to minutes. GRADO
was the first brand to launch this product as early as April this year and it
has instantly won over people’s hearts and is having an overwhelming response
from brands and consumers alike.
Ø
GRADO by
GBTL’s STREEZA Collection : A range with 4-way stretch comfort that enables
freedom of movement. Especially for the upcoming season Woolwin Streeza is
launched which enables the same kind of effortless comfort in wool blends.
Ø GRADO
by OCM pure wool tweeds & flannels which are made with extra care and
available in various plains, checks and tartans.
Production
of these exquisite fabrics have been underway in both Bhiwani &
The
fabrics have been well received by the market and with an established, strong
distribution chain, GRADO fabrics are available at major retailers across the
country.
A
fine addition just in time for the festive season are a range of premium combo
boxes of shirt and trousering material and/or jacketing material for high
quality gifts.
October 2020, Mumbai
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