REEBOK BREAKS GROUND ON ITS FIRST-EVER PLANT-BASED PERFORMANCE RUNNING SHOE - GADGET-INNOVATIONS

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REEBOK BREAKS GROUND ON ITS FIRST-EVER PLANT-BASED PERFORMANCE RUNNING SHOE

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The Forever Floatride GROW is made with Castor Bean Oil, Bloom Algae, Eucalyptus Bark and Natural Rubber

 

 

 

Reebok has launched a trailblazing innovation in sustainable footwear – a plant-based shoe that rivals the best performance running sneakers on the market. The Forever Floatride GROW is the latest example of Reebok’s commitment to reduce the use of petroleum-based plastics in footwear by making products with plants.

 

 

The new plant-based running shoe is a version of Reebok’s award-winning Forever Floatride Energy 2. Each component was meticulously researched and tested in order to identify the most sustainable natural ingredients that would meet the high-performance standards required for a best-in-class running shoe.

 

 

The most significant sustainability advancement is the shoe’s highly cushioned, responsive midsole, which is built from sustainably grown castor beans and maintains the high performance and lightweight cushioning standard of the original Forever Floatride Energy 2. The eucalyptus tree upper is naturally biodegradable, sustainably sourced, strong and breathable. The sockliner utilizes BLOOM algae, which is harvested from invasive growth areas and is naturally odor resistant. Finally, the flexible, durable and responsive natural rubber outsole is sustainably sourced from real rubber trees, rather than the petroleum-based rubber featured in other performance products.

 

  

Reebok is focusing sustainability efforts under two pillars: [REE]GROW, which focuses on the creation of products from natural materials; and [REE]CYCLED, which focuses on creating products using recycled or repurposed materials. Reebok is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2024.

 

 

The Reebok Floatride Grow is available at select retail stores and online at shop4reebok.com starting INR 12.999.

 

 

 

 

National, October 19th, 2020

 

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