The Forever Floatride GROW is made with Castor Bean Oil, Bloom Algae,
Eucalyptus Bark and Natural Rubber
Reebok
has launched a trailblazing innovation in sustainable footwear – a plant-based
shoe that rivals the best performance running sneakers on the market. The Forever
Floatride GROW is the latest example of Reebok’s commitment to reduce
the use of petroleum-based plastics in footwear by making products with plants.
The
new plant-based running shoe is a version of Reebok’s award-winning Forever
Floatride Energy 2. Each component was meticulously researched and tested in
order to identify the most sustainable natural ingredients that would meet the
high-performance standards required for a best-in-class running shoe.
The
most significant sustainability advancement is the shoe’s highly cushioned,
responsive midsole, which is built from sustainably grown castor beans and
maintains the high performance and lightweight cushioning standard of the
original Forever Floatride Energy 2. The eucalyptus tree upper is
naturally biodegradable, sustainably sourced, strong and breathable. The sockliner
utilizes BLOOM algae, which is harvested from invasive growth areas and is
naturally odor resistant. Finally, the flexible, durable and responsive natural
rubber outsole is sustainably sourced from real rubber trees, rather
than the petroleum-based rubber featured in other performance products.
Reebok is focusing sustainability efforts under two
pillars: [REE]GROW, which focuses on the creation of products from
natural materials; and [REE]CYCLED, which focuses on creating
products using recycled or repurposed materials. Reebok is committed to
reducing virgin polyester from its material mix and eliminating it altogether
by 2024.
The Reebok
Floatride Grow is available at select retail stores and online at shop4reebok.com starting
INR 12.999.
National, October 19th, 2020
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