IPM India Wholesale Trading Private Limited (IPM India), a country affiliate of Philip Morris International Inc. (PMI), further strengthened its Employer Brand with the launch of PMI’s global campaign #MakeHistory - reinforcing the organisation’s commitment towards transformation – inside, out. Enthused by a 360 approach towards focused talent engagement, the campaign will address aspects like inviting superlative, suitable candidates; bridging 'talent skill' gaps; retaining meritorious employees and addressing its gender and diversity balance.
The campaign revolves around four pillars including - revolutionary change, shape the future, stronger together and endless experiences. The pillars echo the company’s ideologies to create a milieu of opportunities for current and impending talent.
The campaign which kick-started in early October 2020, is aimed at attracting and engaging befitting talent. IPM India has put concrete measurement matrices in place, to benchmark success, leveraging a strong toolkit – targeting an increase in engagement base for IPM India, its organizational equity and best practices across relevant online and offline platforms. Through focused communication of our new Employer Brand, we aim to interest exceptional aspirants - across functions and geographies, by providing superlative employee experiences.
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