· adidas ULTRABOOST 21 is the pinnacle harmonization of weight, cushioning and responsiveness, packed with 6% more BOOST than ULTRABOOST 20 for incredible energy return
· Newly redesigned torsion system, adidas LEP, delivers increased forefoot bending stiffness for a more responsive ride
adidas today unveiled the ULTRABOOST 21, a fresh update of the brand’s most successful ever running franchise.
A team of leading adidas designers and product developers worked closely with the adidas running community and testers to create the new silhouette, which re-imagines the original ULTRABOOST to deliver a bold new design combined with the latest in performance technology.
The core development in ULTRABOOST 21 is the redesign of the shoe’s torsion system. The new adidas LEP (‘Linear Energy Push’) provides a 15% increase in forefoot bending stiffness for a more responsive stride. This works alongside adidas’ proprietary midsole BOOST technology, which packs in 6% more BOOST through an exaggerated heel curve, providing runners with incredible energy return and comfort in every step.
adidas has always believed that through sport, it has the power to transform lives and ULTRABOOST 21 embodies its commitment to bring energy to people to drive positive change and self-betterment. Arriving at a time when cities around the world have been heavily disrupted by the coronavirus pandemic, running has continued to be a constant that has kept cities and communities moving.
A global study, commissioned by adidas highlighted the power of running to aid positive transformation and improved physical and mental wellbeing in communities. Runners were shown to be 20% more likely than non-runners to experience increased energy levels, while over 40% of respondents that increased their running frequency, also said that they developed a more positive outlook on life. Over 1 in 3, meanwhile, identified the mental health benefits of running as one of their core motivating factors.
The adidas ULTRABOOST 21 will launch on 28th January 2021 at an MRP of INR 17,999 on the adidas shop and in select adidas stores.
14th January 2021, New Delhi
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