The brand Repositions itself with new tagline ‘The Commercial Refrigeration Experts
One of India’s leading commercial refrigeration company, Elanpro (Elan Professional Appliances Pvt. Ltd.), unveils its new logo and tagline today. Upholding its new brand positioning and vision for the consumers, Elanpro redesigned its logo to match its current offerings and solutions.
The new logo provides a definite power to the brand. Offering the best solutions in product manufacturing and supplying under one roof is symbolized by roof-shaped bold letter ‘A’ in the logo. The same letter pointing upward with its peak illustrates the progress of the company. Also, the letter ‘A’ is extended on both the sides which signifies the objective of growth. ÀThe colour combination used in the logo personifies brand traits like reliability, safety, elegance, trust, and establishing a connection with the operating industry. The font represents that we stand tall and establish authority and positioning of experts in the market.
The new defined logo is also supported by a strong tagline – ‘The Commercial Refrigeration Experts’ which embodies the brand's quality of delivering innovative, world-class and consistent quality .
With the recent launch of Portable Covid Vaccine Freezers, Elanpro is expanding its reach in the market. Thus, the new logo developed through a collaborative process reflects the company as a differentiator with a new positioning.
New Delhi - 25 February 2021
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