· TECNO India Virtual Run to be held on 13th and 14th March, an opportunity for fitness enthusiasts to participate from the safety of their choice of surroundings
· Participants can choose from - 2Km Performance Walk, 5Km Speed Run and 10Km Power Run and win exciting prizes like Tecno smartphone and TWS devices as well
TECNO, the global premium smartphone brand, today announced the launch of its first virtual edition of TECNO India Run. A brand-connect initiative to engage with our young TG and also strengthen the Government of India’s ‘Fit India Movement’. The virtual run will be held on 13th & 14th March’21 ensuring participants are actively engaged within the safety of a surrounding of their choice. Through ‘TECNO India Virtual Run’, the brand aims to encourage people to bring about a behavioral change and make health & fitness an important part of their day to day lives.
The campaign that was ideated basis insights derived from our TECNO CMR Study which stated that ‘around three out of seven users in Aspirational Bharat have taken up new activities & hobbies during the period of lockdown’. The report further suggested that there was a 54% increase in smartphone usage during the lockdown, for Health & Fitness related activities. The pandemic has seen consumers focus on health, fitness and wellness, and the latest initiative furthers TECNO’s belief to bring relevant, responsible, and engaging programs for its consumers.
TECNO India Virtual Run is being organized in collaboration with leading sports enterprise, YouTooCanRun, which will be led by 100 race ambassadors across India, including Kranti Salvi - Guinness World Record Holder for Running the prestigious Berlin Marathon wearing a Nine Yard Saree in 2018. She has also received several other World Major Running accolades like the Boston Marathon in 2017, NYC Marathon in 2018, Comrades in 2019 & Chicago Marathon in 2019, Shibani Gulati - the only Indian kidney transplant survivor who runs half marathons, Aakash Nambiar- a Barefoot & Minimal Runner, Adventure Traveler and a TEDx Speaker from Bangalore and many more ace runners.
The TECNO India Virtual Run will feature three categories – 2Km Performance Walk, 5Km Speed Run and 10Km Power Run. Over 8000 participants are expected to take part in the run, making it one of the most sought-after initiatives in recent times. Participants will receive a jersey, neckwear & an e-certificate.
How to Participate:
The run is open to all, including fitness enthusiasts, amateur runners, professional runners & beginners, who can participate in the run. Participants will need to register online at <https://tecnoindiarun.com/> or at select retail outlets by 10th March, 2021.
Post entry of registration details, participants will receive a confirmation mail with a link to the TECNO App. The running stats of participants will be recorded via the ‘STRAVA’ App which will then export their activity details to the TECNO App wherein winners will be further notified for steps to be taken. Participants will be required to complete their selected race in one go. Entries with multiple attempts shall be considered invalid.
Enclosed is the categories of winners and prizes:
· Fastest Time (Top 3): 2k Walk – 1 wireless speaker worth INR 3,499
· Fastest Time (Top 3): 5k Run – TECNO POVA smartphone
· Fastest Time (Top 3): 10k Run – 1 TECNO POVA + 1 wireless speaker worth INR 3,499
· Top 10 creative entries on social media - 1 wireless speaker worth INR 3,499
· Early birds: First 7 runners to start the race - 1 wireless speaker worth INR 1,299
New Delhi, 23 February, 2021
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