The three-episode podcast series reveals the inspiring journey and experiences of women entrepreneurs associated with ‘Project Her&Now’ - a flagship project implemented across India by GIZ
Ahead of Women’s Day this year, international development agency GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH) has announced the launch of a podcast series in collaboration with Vaaka Media; the 3-episode podcast titled “Founders: A Her&Now Podcast” reveals the real-life tales of five women entrepreneurs running diverse business ventures in three different parts of our country, i.e. Telangana, Rajasthan, and the North-East.
This one-of-its-kind podcast series will narrate the entrepreneurship journeys, celebrate successes and failures as well as discuss at length a plethora of socio-economic challenges and obstacles faced by women micro-entrepreneurs today who have been running small and growing businesses in various sectors like robotics, waste management, wellness, hospitality, etc. Notably, all the founders are a part of the ‘Her&Now’ project’s entrepreneurship support programme. The project ‘Economic Empowerment of Women Entrepreneurs and Start-ups by Women ((Her&Now)’ is implemented in various parts of India by GIZ, on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in partnership with the Government of India’s Ministry of Skill Development and Entrepreneurship; it is an ongoing bilateral project dedicated to empowering and supporting women entrepreneurs (both existing and aspiring ones) across tier 2 and tier 3 locations of India.
The Founders (and their companies) being highlighted through the podcast are Grace Rephung YL (EYAR Film Production House), Alemjungla Jamir (Naga Bowl Express), Kavitha Gopu (Laddo Box – manufacturer of sugar-free laddos), Geetha Padma, (Envirobotics--manufacturer of robotic devices to clean water), Odapalli Vijaya Laxmi, Keerthi Priya (solar dehydration of vegetables), Tanushree Jain (Nushaura -- special wellness products like candles, etc. for asthma patients). These entrepreneurs will be joined in the podcast by two renowned gender experts — Dr. Seema Jayachandran, Professor of Economics at Northwestern University and Soumya Kapoor Mehta, Head of IWWAGE (Initiative for What Works to Advance Women and Girls in the Economy) and Lavanya Mohan, co-founder of WorkWife, an online community for working women in India who writes extensively about women and finance.
The three episodes of the podcast will be released one-by-one in the week following International Women’s Day, 8th of March, 2021, and thereafter streamed via popular podcast platforms like Spotify, Apple iTunes, etc. The trailer of ‘Founders - A Her&Now Podcast’ releases on the morning of 8th of March, International Women’s Day and can be accessed from www.herandnow.in
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