OnePlus Lights Up The Night Sky With The First-Ever ‘Moonbow’ Shot On The OnePlus 9 Series - GADGET-INNOVATIONS

OnePlus Lights Up The Night Sky With The First-Ever ‘Moonbow’ Shot On The OnePlus 9 Series

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OnePlus lit up London’s skies with a ‘Moonbow’, a rare and awe-inspiring natural phenomenon that is only ever seen in a handful of remote locations around the world, occurring when the light from the moon is refracted through water droplets in the air, meaning they are more likely to be spotted in Victoria Falls than in a city center.

The #TrueColors Moonbow has been inspired by OnePlus’ partnership with Hasselblad, one of the world's leading manufacturers of cameras and lenses. Hasselblad is renowned for their iconic design, uncompromising image quality, and exquisite treatment of natural colors. The OnePlus 9 Series with Hasselblad Camera for Mobile features Hasselblad's iconic natural color calibration.

The OnePlus 9 Series brings  beautiful, natural-looking color to photos. In naturally occurring Moonbows, the light is usually too faint to excite the cone receptors in the human eye making it extremely difficult to discern its natural colors. The capabilities of the OnePlus 9 Series make it the perfect camera to capture the phenomena as nature intended.

Never seen before in an urban location, OnePlus recreated the Moonbow using high-powered light projections beamed through a wall of mist set under the light of the full moon, to create London’s very own Moonbow in front of the Tower Bridge.





Showcasing the Moonbow’s true colors through the OnePlus 9 Series marks the brand’s first step in its  #TrueColors campaign, encouraging people around the world to share pictures of what True means to them, reflecting their original stories and the world around them, also reversing the acceptance of the doctored and filtered images that have become custom.

The OnePlus 9 Series is OnePlus’ biggest leap forward in camera quality, achieved through its long-term partnership with legendary professional camera manufacturer Hasselblad, whose cameras have immortalized some of the most iconic faces and events in modern history – including man’s first steps on the moon. OnePlus’ new flagship camera system, Hasselblad Camera for Mobile, brings multiple breakthroughs in smartphone photography, centered around the company’s new standard for smartphone color performance – Natural Color Calibration with Hasselblad – and premium hardware for improved image quality.



The OnePlus 9 Series also offers powerful performance with the latest Qualcomm® SnapdragonTM 888 mobile platform, the superior Fluid Display 2.0 with a DisplayMate A+ rating, and industry-challenging fast charging solutions, Warp Charge 65T and Warp Charge 50 Wireless. OnePlus and Hasselblad jointly calibrated the OnePlus 9 and 9 Pro sensors, carrying out numerous lab tests using Hasselblad’s high standards for color. They then worked together to optimize hundreds of real-life scenes through computational photography to fine tune the color based on their mutual understanding of color performance as well as smartphone users’ needs and habits.

With research revealing that three quarters (76 percent) of UK millennials have become more suspicious of filtered imagery on social media over the past year, and over half (60 percent) plan to post only authentic images, non-filtered content from now on, the ‘True Colors’ campaign responds perfectly to the increase in demand for a more authentic and natural visual aesthetic.

Over the next four weeks, entrants will be set weekly themes on the subject of true: True Attitude, True Love, True Freedom and True You, and each week Hasselblad photographer Julius Hirtzberger will choose the winner who will receive a OnePlus 9 Series handset and other goodies. There will also be an opportunity to enter the True World Experience competition, where six winners will each be given the chance to travel to one of six continents, documenting it all on the OnePlus 9 Series.

Share your photos on your Instagram using #TrueColors and you will be entering the OnePlus #TrueColors competition. Visit @oneplusunitedkingdom for more details.





March 31, 2021, London