Chingari, India’s prime video-sharing app today announced its exclusive collaboration with the clutter breaking OTT platform, Biiggbang Amusement. Since its inception, Chingari has always looked to disrupt the market through its consumer-centric approach, innovative features and strategic tie-ups and this is another significant step in this direction.
The upcoming streaming platform, Biiggbang Amusement solely focused on presenting quality entertainment to the users with content that matches well with their schedule. With carefully curated content from award winning directors to fresh stories, Biiggbang Amusement has a prominent content library. The content hub features some of the most notable short films that have been screened at film festivals across the globe. This collaboration will enable the lucky Chingari subscribers to enjoy the content exclusively.
Chingari is one of the most popular short video apps in India. The content creators on the app are spoilt for choice and the company continues to add premium, engaging content to facilitate its users to keep making interesting content day after day. It is thus not surprising to note that the average engagement time on Chingari is better than many established platforms like SnapChat and Facebook.
Chingari has been on a growth spree ever since its launch in 2018. The company has managed to clock over 56 million+ downloads and more than 120 million+ videos are viewed on Chingari every single day.
Biiggbang Amusement has struck a perfect balance with their short form, quick to consume content and focused augmented UI/ UX, AI interface. With fresh content dropping on the upcoming OTT platform every day, Biiggbang Amusement will be bringing unmatched experience to their global audience in 10 Indian and 8 International languages.
National, 19 April 2021
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