-The OnePlus 9 Series comes on board as the official smartphone of IPA 2021
-Partnership aims to make great photography more accessible with OnePlus’ advanced camera system through Natural Color Calibration with Hasselblad
Global technology company
OnePlus today announced a three-year partnership with the International
Photography Awards (IPA), the global platform that celebrates achievements in
photography to encourage photographers around the world to discover and share
artistic creations. Through the partnership, the OnePlus 9 Series will be
established as the “Official Smartphone of IPA 2021” and sponsor IPA’s annual
photography competition.
The newly forged partnership aims to explore the endless possibilities of mobile photography while honoring the achievements of master photographers and visual storytellers around the world. By becoming the "Official Smartphone of IPA", OnePlus is demonstrating its commitment to the photography industry by continuously extending the frontiers of mobile technology for users to uncover new possibilities in capturing their creative vision.
OnePlus will sponsor IPA's main professional prize, “Photographer of the Year”, and non-professional prize, “Discovery of the Year”, which are $10,000 and $5,000 respectively.
Pete Lau, Founder and CEO of OnePlus, said, “OnePlus is dedicated to providing
the best mobile experience possible to users, and we are taking that vision to
a new stage today by partnering with the distinguished photography platform
IPA. It is an honor to be a part of this prestigious event. We look forward to
working closely with IPA and inviting the world to experience new ways to
capture the world around them using mobile photography.”
In conjunction with its dedication to elevate the experience of mobile
photography, OnePlus has recently taken a major step forward with its latest
flagship smartphone lineup, the OnePlus 9 Series. Launched in March, the
premium smartphone lineup features an unparalleled camera system co-developed
with legendary professional camera manufacturer Hasselblad, whose cameras have
captured some of the most iconic moments in human history such as man’s first
steps on the Moon.
The new flagship camera system – Hasselblad Camera for Mobile – brings multiple breakthroughs in
smartphone photography centered around the company’s new standard for mobile
color performance – Natural Color Calibration with Hasselblad – and premium
hardware for improved image quality. The OnePlus 9 Series also offers powerful
performance with the latest Qualcomm® Snapdragon™ 888 mobile platform, the
superior Fluid Display 2.0 with a DisplayMate A+ rating, and the
industry-challenging fast charging solution, Warp Charge 65T.
June 7, 2021, Shenzhen