The campaign #SENNsationalCrew was aimed at showcasing how brands have become an integral part of a consumer’s life through engagement on social media platforms, thus becoming buddies
Celebrating the spirit of friendship day, Sennheiser, a German audio giant in collaboration with leading brands such as Canon, MG Motor, Costa Coffee, Britannia (Bourbon), amongst others, announced the #SENNsationalCrew campaign.
The campaign #SENNsationalCrew was aimed at showcasing how brands have become an integral part of a consumer’s life through engagement on social media platforms, thus becoming buddies.
The creative is inspired by how through a digitally tethered world, brands are connecting with consumers on social media channels and how each brand has become a vital part of the persona of an individual.
The campaign portrays how we all share the same universe which is an extensive pool of talent, service and creativity while also motivating the thought of unity amongst brands from various industries.
New Delhi, 01 August 2021
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