How HP Indigo’s Customized Printing Brought To Life India’s First Artisanal Whisky With Diageo - GADGET-INNOVATIONS

How HP Indigo’s Customized Printing Brought To Life India’s First Artisanal Whisky With Diageo

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Cutting-edge digital print technology from HP Indigo helped Diageo deliver an exclusive product experience for connoisseurs of its limited-edition whisky





When India’s leading beverage company Diageo India set out to launch India’s first small-batch, artisanal craft, 100% rice whisky in just 80 days, it knew it wasn’t only the blend that had to be flawless.


The beautiful golden liquid blend is like no other whisky in India as it’s made of locally-sourced rice from the northern frontiers of Punjab, which then travels over 2,000 kms to be matured in Goa in bourbon casks over 3 years, and then finished in PX Sherry and Cherrywood casks in a 50-year-old warehouse. This limited-edition whisky has been launched in an exclusive batch of 2,000 numbered bottles, another first for the country!





To emphasize the exclusivity of its whisky, Diageo India called on Trigon Digital’s expertise and the cutting-edge HP Indigo 25K Digital Press to help it create individually numbered bottles.

After weighing up the options, the team at Diageo India recognized that Trigon’s HP Indigo 6900 Digital Press would be much the best choice for its job. As digital printing doesn’t require printing plates, the HP Indigo 6900 Digital Press enables Trigon to offer its customers print runs with no minimum size, greater flexibility, and shorter lead times. It also allows Trigon to automate more production processes, helping them to deliver jobs with maximum efficiency and cost-effectiveness.

The printer’s variable data printing feature, used in combination with HP SmartStream Designer software, meant Trigon was able to easily accommodate Diageo India’s request for each bottle to feature its own unique number.





For Diageo India’s design team, HP Indigo’s ability to print on a huge range of substrates  from plastic films and foils to glass and wood – and exceptional color matching capabilities were also significant advantages.


Experimenting with an uncoated substrate for the first time meant the stakes were even higher for the company.


With the HP Indigo 6900 Digital Press, Trigon was also able to turn the job around quickly without compromising on quality, helping the company to meet its tight timeline for completing the project.