‘Building up the e-gaming ecosystem of India and the influence of smartphones’ report launched, by IAMAI, OnePlus and RedSeer
A report prepared by IAMAI in collaboration with OnePlus and RedSeer has estimated that the Indian gaming market is poised to reach USD 3.9 bn in value by 2025. The report also highlighted that 40% of the hardcore gamers pay for their games with an average spend of INR 230 per month. The Covid-19 pandemic has accelerated the organic growth of digital games as mobile app downloads grew by 50% and user engagement went up by 20%, the study says. The increased gaming time has spurred the growth of hardcore gamers in India, even as casual games remain the most popular genre in India.
The report was launched today by Shri
Jayesh Ranjan, Principal Secretary of the Industries & Commerce
(I&C) and Information Technology (IT), Department of the Telangana Government, Shri Saurabh Gaur, Joint Secretary Ministry of
Electronics and Information Technology, in the presence of Mr Navnit Nakra, Vice President, Chief
Strategy Officer and Head of India Sales, OnePlus India, and Mr Rajen Vagadia,
Vice President and President, Qualcomm at a Roundtable
discussion around E-Gaming hosted by IAMAI and moderated by RedSeer, Associate
Partner, Kanishka Mohan.
While launching the report titled ‘Building
up the e-gaming ecosystem of India and the influence of smartphones’, by
OnePlus, the global technology brand in partnership with IAMAI and
RedSeer, Mr Ranjan also talked
about the growth potential of the gaming sector and the significance of
user-friendly devices for the same.
Indian gaming has leap-frogged into the mobile gaming era due to the rapid
increase in smartphone penetration in the country, with large console and PC
games now being curated for mobile platforms. The sector is also attracting
huge investment interest, with nearly USD 1 Bn being invested in the sector in
the last 6 months.
India
is currently home to over 430 Mn mobile gamers and the number of gamers is
estimated to grow to 650 Mn by 2025. Currently, mobile gaming dominates the
Indian gaming sector, contributing more than 90% to the USD 1.6 Bn gaming
market and is expected to further grow to generate USD 3.9 Bn value by 2025,
the report added.
Smartphones have become more affordable and pack strong hardware that is
equipped to run games which may require medium to high Specifications. This has
opened accessibility to more immersive gaming for the masses, with smartphone
OEMs also increasingly focusing on incorporating dedicated gaming features on
their newest devices and launching gaming-specific phones.
Over the years, OnePlus has been focusing on making the seamless integration of
top-of-the-line hardware and software more accessible to a wider audience of
gaming enthusiasts. The company had also introduced industry leading innovative
features that amplified the gaming experience for users such as 120Hz refresh
rate, Warp Charge, Screen Recording, and Gaming Mode, which was later revamped
to 'Fnatic mode'.
Further, the recently launched OnePlus 9R 5G was specially designed to cater to the demands of gaming enthusiasts, empowering them with smooth scrolling, immersive gaming controls and a superior viewing experience. Today, the OnePlus 9R 5G is one of the very few gaming phones in the market with an inbuilt VC cooling system. The introduction of OnePlus Games and Pro Gaming Mode have further enhanced the gaming experience for OnePlus users.
New Delhi, 5 October 2021
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