Fastest growing Indian wearable brand Fire-Boltt has named cricket captain and young India’s heartthrob Virat Kohli as its new brand ambassador. The skipper will participate in different marketing, ad, and endorsement campaigns of the homegrown brand, which as per IDC is driving the Indian wearable market with unprecedented growth numbers.
Both Fire-Boltt and Virat Kohli embody an exuberant-yet-strategic approach to emerge as winners, and this is what makes the collaboration a natural unison.
Interestingly, Fire-Boltt had a few months earlier brought on board Bollywood star Vicky Kaushalas its first brand ambassador. The company also recently announced its plans to go global in a big way, however, details of the same are yet to be unveiled.
New Delhi, October 05, 2021
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