The partnership has kick-started with a fresh, creative ad film for the recently launched OnePlus TV U1S
OnePlus, the global premium technology brand, welcomed Bollywood’s celebrity power couple – Shahid Kapoor and Mira Rajput Kapoor as brand ambassadors for its OnePlus TV product category. The collaboration reiterates the brand’s philosophy of ‘Never Settle’, while highlighting the company’s vision towards building a seamless connected experience.
In 2019, OnePlus entered the smart TV industry with the highly acclaimed OnePlus TV Q1 Series . The following year, OnePlus expanded the portfolio with the OnePlus TV U Series and OnePlus TV Y series with the aim to make the burdenless OnePlus experience more accessible to millions of customers across the country. In June 2021, the company also unveiled the OnePlus TV U1S, the latest addition to its smart TV portfolio.
Available in three variants, the OnePlus TV 50 U1S, OnePlus TV 55 U1S and OnePlus TV 65 U1S, the smart TVs offer a best-in-class 4K cinematic display, seamless IoT connectivity with OnePlus Connect 2.0 and is co-tuned with Dynaudio, the premium Danish loudspeaker maker, for an unparalleled audio experience.
OnePlus has successfully witnessed a 20% growth QoQ in Q2 2021 in its smart TVs segment. Within a short span of two years since OnePlus’ entry into the category, the company stands among the top five smart TV brands in the INR 20K-30K smart TV market and among the top three smart TV brands in the INR 40K-50K smart TV market in India as per the latest India TV Tracker Q2 2021 report by Counterpoint Research.
The 360-degree campaign has been kickstarted with an enjoyable ad film for the OnePlus TV U1S, with the concept centered around the hands-free voice control feature using Speak Now™ on the OnePlus TV U1S. Bringing alive the product feature, the ad film showcases how Shahid Kapoor goes on a dream-like journey where he imagines a life in which he can control everything with his voice. His dream is cut short when his wife - Mira Kapoor humorously gives him a reality check.
The campaign was conceptualised by BBH India and created in partnership with Chrome Pictures. The ad film was directed by Hemant Bhandari and edited by Shahnawaz Mosani with music by Micu.
Bengaluru, 8 October 2021
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