· The business is witnessing a growth of 50% in revenues
Godrej Security Solutions (GSS), a leading player in future technology of security solutions, and a part of Godrej & Boyce, the flagship company of the Godrej Group, announces the expansion of its security portfolio by unveiling the SeeThru Color NV + , a color night vision CCTV camera. The Made in India image at night. This pioneering technology not only enhances security but is also more dependable and durable owing to its manufacturing technology which is developed and manufactured in India CCTV camera is capable of producing color images as against the IR camera that gives a plain black & white
With the business witnessing a growth of 50% in revenues, generated from the sale of electronic security solutions, in the last two years, Godrej Security Solutions has been focusing on its electronic security solutions portfolio. As one of India’s most trusted brands, the business has been investing significantly (INR 2Cr +) in the R&D and technology partnerships for increasing the efficiency, need and building awareness for security solutions in residential and commercial establishments across the country.
According to industry reports, the CCTV market is set to grow at a CAGR of 11.66% by 2025. The year 2021 witnessed a huge rise in the installation and use of CCTV cameras across the country in both residential as well as commercial spaces. One of the major reasons for such a boost in demand for the industry is its proven ability to be an extremely helpful technological solution especially during the ongoing pandemic to do contact tracing for residential complexes as well as commercial establishments.
CCTV surveillance cameras are designed in a manner that enables them to act as a deterrent and help reduce crime attempts. It also supports investigators and helps when a crime has occurred. With CCTV cameras connected to the internet, users can easily access live feed from anywhere, and thus offer instant connectivity.
The brand has seen the highest demand for such cameras from the North zone followed by West, South and East. The company aims to target 10% of the total security solutions market in next 3 years.
SeeThru Color NV+ comes in two variants - Indoor Mini Dome color camera and Outdoor Bullet color camera. The SeeThru Color NV+ range comes with color night vision, backlight compensation, supports ultra- low illumination and more. The product MoP is well set considering the competitive scenario in the electronic security space and the product plans are in place to ensure product availability. The product is available with leading installers across markets.
Mumbai, 22nd December, 2021
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