- Follows a 7-layer evaluation process for onboarding a distribution partner with a 5-I framework
- The brand has 350+ distribution partners across 679 districts in India
Xiaomi India, country's No.1 smartphone and smart TV brand, today received ISO 9001:2015 certification for their distributor selection and onboarding process for offline distribution. An end-to-end digital exercise, this process involves a 7-layer evaluation technique for onboarding a distribution partner along with a 5-I framework that focuses on Intent, Investment, Infrastructure, Involvement & Influence.
Having started as an online brand in 2017, Xiaomi India today has the single largest offline exclusive brand presence in the country 1. Through this step, the brands aims to reinforce its position as the leading player in the industry with 350+ distribution partners spread across 679 districts in India. The certification will help both the brand and partners in enhancing customer experience, streamlining process, aid effective partner lifecycle management etc. all of which will result in greater partner satisfaction and growth.
The certification process and assessment was conducted by Bureau Veritas, a global leader in testing, inspection, certification, and technical assistance with a worldwide presence across 140 countries. Committed to adhering to the highest of international standards, Xiaomi India underwent a rigorous evaluation process which included an assessment of quality management, system development, documentation review, pre-audit, initial assessment, verification of records, etc. As an ISO 9001:2015 certified company, Xiaomi India will follow the requirements, specifications, guidelines, and characteristics set forth by this certification.
Xiaomi India will continue to review and improve their quality management systems and policies with the intent to provide high-quality and consistent service to consumers and partners. Staying true to their core philosophies the brand will also continue to invest in technology, processes enhancement, and improvement to set higher standards for service quality & process.
Bengaluru, 07 April 2022
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