OnePlus becomes the fastest growing smart TV brand in India in H1 2022, registering 123% YoY growth - GADGET-INNOVATIONS

OnePlus becomes the fastest growing smart TV brand in India in H1 2022, registering 123% YoY growth

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OnePlus also scaled up to emerge among the top three smart TV brands in India in Q2 2022

OnePlus, the global premium technology brand, has emerged as the fastest growing smart TV brand in India in first half of 2022 in terms of shipments, with a staggering 123% YoY growth rate, according to Counterpoint Research’s IoT report. The growing preference for affordable premium smart TVs offering quality user experience, and sales growth across channels has resulted in OnePlus claiming a stronger market share in the category. This has also led to OnePlus scaling to the top three smart TV brands in India in Q2 2022 as per Counterpoint Research report. 

As per the report, OnePlus particularly witnessed an incredible growth rate of over 250% YoY on its shipments in the sub-INR 30,000 price segment with OnePlus TV Y1, Y1S, Y1S Pro and Y1S Edge serving as the major volume drivers for the brand. In addition to this, OnePlus TV Y1, Y1S and Y1S Pro were amongst the top 10 best-selling smart TV models in Q2 2022.

In line with the brand’s growing user community and increasing rate of consumer demand in 2019, OnePlus ventured into the smart TV segment in India with the launch of its OnePlus TV Q1 series, a high-end premium range of OnePlus TVs. Owing to the incredibly positive response, the brand went on to expand its smart TV categories to launch the affordable premium OnePlus TV U Series and the accessible range of OnePlus TV Y Series in 2020. Both these OnePlus TV categories witnessed huge success. And the brand went on to achieve over 300% YoY growth in the India smart TV market in 2021 as per Counterpoint report. 

This year, OnePlus launched the much-anticipated OnePlus TV Y1S and Y1S Edge in 32 inch and 43 inch variants starting at INR 15,999, as well as the OnePlus TV Y1S Pro 43 inch and 50 inch variants available for INR 29,999 and INR 32,999, which are an extension to the Y Series portfolio. These new OnePlus TVs serve unparalleled quality at truly affordable price points, while continuing to build a truly seamless and connected ecosystem experience for the OnePlus community.

Bengaluru, 29 August 2022, India