· The official Ducati MotoGP (Ducati Lenovo Team) and WorldSBK (Aruba.it Racing - Ducati) teams presented together for the first time in the Company's history
· Ducati and Madonna di Campiglio: a winning combination that expresses “Made in Italy”, beauty and style
· Many enthusiasts in Madonna di Campiglio’s central square for Francesco Bagnaia, Enea Bastianini, Alvaro Bautista, Michael Ruben Rinaldi and for the new Desmosedici GP and Panigale V4 R
· "Campioni in Pista" proved to be a success also thanks to the participation of Audi and the collaboration with local institutionsFrom learning safe riding techniques, to debuting on the track, to the exclusive “One to One” course with Panigale V4 R and Superleggera V4: the DRE formats adapt to the different needs of every motorcyclist
After the extraordinary 2022 racing season, which ended at the top of both World Championships, Ducati does not lose its habit of staying on top, by choosing the mountains of Madonna di Campiglio (Trento, Italy) as the location for “Campioni in Pista”, the event that officially sanctioned the start of 2023 for the World Champions.
It is the first time in its history that Ducati has presented the
official MotoGP (Ducati Lenovo Team) and WorldSBK (Aruba.it Racing - Ducati) teams
at the same time. A strong signal from the Bologna-based motorcycle
manufacturer, which in this way wanted to celebrate the importance and
expertise of the best Ducati Corse team ever.
The "Campioni in Pista" event proved to be a great success from an organizational point of view, standing out for its ability to alternate institutional moments, such as the presentation of the liveries of the 2023 version of the Desmosedici GP and the new Panigale V4 R, with moments of fun on the snows of Madonna di Campiglio. The "Pearl of the Dolomites" confirmed itself as an ideal location for an event of this kind thanks to the numerous tourist, sporting and culinary attractions and the naturalistic context, which fully expresses those typically "Made in Italy" charm and style values that also characterize the Ducati brand around the world.
The official presentation of the Ducati teams took place on the morning of Monday 23 January at the Palacampiglio with global live streaming on the digital channels, while in the afternoon Ducati heroes met the public in the centre of Madonna di Campiglio: the reigning World Champions Francesco Bagnaia and Alvaro Bautista took to the stage in Piazza Sissi, accompanied by their respective teammates Enea Bastianini and Michael Ruben Rinaldi and by the motorcycles they will race with this season, on which both the World Champions have chosen to show off the number 1.
“Campioni in Pista” was created by Ducati in collaboration with Madonna di Campiglio Tourist Board and Trentino Marketing and with the participation of partners Lenovo, Aruba.it, Monster Energy, Shell and Audi. The event was attended by several representatives of the entities involved including the Councillor for Crafts, Commerce, Promotion, Sport and Tourism of the Autonomous Province of Trento Roberto Failoni, the President of Madonna di Campiglio Tourist Board Tullio Serafini and two representatives of Audi: the Managing Director of Audi Sport Sebastian Grams and the Director of Audi Italia Fabrizio Longo.
Audi’s participation enriched the prestige of “Campioni in Pista”. The
Ingolstadt-based car manufacturer has been present in Madonna di Campiglio
since 2013 as a partner of the site, with which it collaborates closely for the
enhancement of the territory. The brand with the four rings took part in the
event to wish Ducati Corse a 2023 full of satisfaction. Francesco Bagnaia, Enea
Bastianini and Michele Pirro, great car enthusiasts, enjoyed the Audi
Driving Experience, driving the Audi RS e-tron GT (100% electric car) on
the frozen lake at the foot of the famous Spinale Direttissima ski slope.
On Tuesday 24 January, while Bautista and Rinaldi headed to Jerez de la Frontera to take part in the first WorldSBK test of the season, Bagnaia, Bastianini and a part of Ducati and Ducati Corse management enjoyed an early dawn ski run and then competed in a thrilling downhill challenge on the snow of the Skiarea Campiglio Dolomiti di Brenta Val di Sole Val Rendena on a morning characterized by good weather and cheerfulness.
“Campioni in Pista” is a further culmination of the incredible moment
of Ducati, which in 2022 won everything there was to win in the racing,
achieved a historic sales record by exceeding the milestone of 60,000
motorcycles delivered worldwide and gave evidence of its industrial growth plan
with the inauguration of the new Finitura e Delibera Estetica building.
On Ducati.com website it is possible to see the official presentation of the
teams that will take part in the 2023 MotoGP and WorldSBK championships.
Further images of "Campioni in Pista" can be downloaded from Ducati Media House.
The press kits with information and photographs of the 2023 Ducati Lenovo Team and
the 2023 Aruba.it Racing - Ducati Team are
available in the Racing section of Ducati Media House.
#CampioniInPista #DucatiCorse #MotoGP #WorldSBK #ForzaDucati
New Delhi, India, 30 January 2023
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