LegalTech startup Yellow, aims to provide a secure and cost-effective solution for all Indians to protect and preserve their legacies.
Yellow, a startup founded by alumni of Wharton and Stanford universities, has recently raised an undisclosed amount in a Seed funding round from Gruhas. The LegalTech startup, founded in September 2021 by Niranjan Vemulkar and Nikhil Varghese aims to provide a secure and cost-effective digital estate planning solution for all Indians to protect and preserve their legacies & plan for their future.
Yellow is on a mission to drive the adoption and growth of estate planning solutions in India where properties and family disputes account for 76% of litigation burdening the judiciary. Another alarming statistics that Yellow aims to address is that nearly 1.5 lakh crores lie in unclaimed accounts in India due to lack of Wills, families being not fully aware of the extent of financial assets held by their loved one who has passed away, incomplete financial planning and non-updation of nominees.
The core team at Yellow brings with them extensive experience in estate planning, investment consulting, wealth management, and digital product development. Designed by Yellow's legal experts who have 50+ years of combined experience and have protected assets worth INR 42,000 crores for Indian families, a Yellow Will is recognized by Indian courts once signed. Yellow encourages Indians to have important conversations around estate planning, and get vital documents in place while leveraging the convenience of digital solutions, time, and place without having to pay an hourly rate for a professional.
Back in 2022, the legaltech startup had also raised an undisclosed amount in a pre-seed round from institutional and angel investors, Aprameya Radhakrishna, Co-Founder of Koo, Mukund Rao, Co-Founder of Muvin, TT Jagannathan, Chairman of TTK Prestige, Pranav Pai, Founding Partner of 3one4 Capital, and IIFL Wealth, among others.
16th March 2023, Bengaluru
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