Collaboration Expands
Nothing’s Audio Portfolio with KEF’s Industry-Leading Acoustic Expertise
Nothing, the
London-based consumer technology company, and KEF, the renowned British audio
pioneer, today announced a strategic partnership to explore new frontiers in
sound innovation and bring refined audio experiences to a broader audience.
Rooted in a shared
commitment to craftsmanship, engineering excellence, and bold design, this
collaboration brings together two of the UK’s most iconic brands. KEF’s six
decades of high-fidelity audio expertise will support Nothing’s expansion into
new audio categories – bringing acoustic precision to products shaped by
Nothing’s distinct approach to design and user experience.
“KEF is one of the
most respected names in audio, and we’re proud to partner with them as we take
the next step in expanding Nothing’s audio journey,” said Andrew
Freshwater, Head of Smart Products Marketing at Nothing. “By combining KEF’s
decades of expertise with our design-led approach to technology, we’re laying
the groundwork for a new standard in everyday listening. Our products launching
later this year mark the beginning of an exciting new chapter of our
collaboration and the future of Nothing Audio.”
“At KEF, we’ve
always believed in the power of great sound to inspire and connect people,”
said Grace Lo, President & Head of Global Marketing at KEF. “This
partnership allows us to bring our acoustic heritage into a fresh context –
working with a brand that shares our dedication to innovation, quality, and
design. Together, we’re setting out to redefine what premium audio can look and
feel like for the next generation.”
The collaboration
marks a meaningful evolution for both brands. For Nothing, it diversifies its
audio offering and enters new product categories. For KEF, it opens new
pathways to share its expertise with a wider audience through a fresh design
and technology lens. With several acoustically co-developed products already in
progress, the partnership signals a long-term commitment to delivering refined
sound experiences through beautifully designed hardware.
Further details
will be shared in the coming months.
London, UK, 13 May 2025
