Partners with
ForgeStop for Innovative Smart Labels on Indri Single Malt Bottles That Enables
App-Free Authentication and Unprecedented Product Security
In a pioneering move to safeguard consumers and reinforce trust in premium
Indian spirits, Piccadily Agro Industries Limited has become the first Indian
alco-bev company to implement ForgeStop’s cutting-edge anti-counterfeit
smart label technology for its acclaimed Indri Single Malt.
With counterfeiting
rampant in India—where it's said that more Scotch is consumed than Scotland
even produces—Piccadily has taken a bold and proactive step. By integrating
NFC-enabled smart labels into its packaging, the company is setting a new
benchmark in authenticity and transparency, investing significantly to ensure
consumers receive only genuine, original products, reinforcing trust in premium
Indian spirits.
ForgeStop InfoTap©
Labels on Piccadily products utilize EM Microelectronic echo-V chips with
128bit AES encryption and dynamically changing tokens - giving them bank level
security and making them virtually impossible to fake. They also feature
tag-tamper detection - alerting a consumer if the bottle seal has ever been
broken - this prevents bottle re-use, a major issue with Alcohol counterfeiting
that is difficult to combat with other technologies. Its platform creates a
unique digital twin of every product at the moment of production and secures
the product until it's enjoyed by the customer. The software allows for
app-free authentication and provides batch level product information - making
it the most user-friendly anti-counterfeit technology available. This
technology can be connected to the blockchain generating an immutable product
journey - securing supply chains.
Unlike static
technologies such as QR codes or holograms, this NFC tap and verify experience
allows customers to simply tap their smartphones to the bottle to instantly
confirm its authenticity and view batch-level information.
“As a brand
committed to authenticity and quality, we’re proud to be the first Indian
single malt brand to take this bold step,” said Praveen Malviya, CEO
(IMFL), Piccadily Agro Industries Limited. “Counterfeit alcohol is a serious
issue in India and globally. With ForgeStop’s smart technology, our customers
can enjoy Indri with the confidence that what’s in the bottle is exactly what
we crafted.”
"We’re proud
to partner with Piccadily Distilleries, a globally recognized brand leading the
way in product integrity. With ForgeStop’s smart label technology, consumers
can instantly verify authenticity and access product information with a simple
tap—no app required. It’s a seamless blend of security and brand storytelling.”
said Terry Katz, CEO of ForgeStop.
As per the TRACIT
(Transnational Alliance to Combat Illicit Trade) September 2023 report on
India, a significant share of alcohol sold in India is counterfeit—well above
the global average—and the problem is escalating rapidly. Counterfeit alcohol
not only harms brands but also poses serious risks to consumer health.
With this
first-of-its-kind initiative, Piccadily is elevating the standards of
transparency, safety, and innovation in the Indian spirits industry—paving the
way for a more secure and connected future for whisky lovers.
