· Expands its charging solutions portfolio to meet the everyday power needs of India’s connected consumers
· Introduces four models combining fast charging, high-capacity backup and magnetic wireless convenience
· Builds on its audio leadership as it grows across wearables, projectors, personal grooming and charging solutions
boAt, one of India’s leading consumer lifestyle-tech brands, today announced the launch of the Apex Powerbank Series, strengthening its presence in the charging solutions category as the company continues to expand its consumer-tech portfolio beyond audio.
While personal audio remains at the heart of boAt, the brand has progressively
expanded into adjacent consumer technology categories, including wearables,
projectors, personal grooming and charging solutions. The expansion reflects
boAt’s broader ambition to build a more diversified consumer technology
portfolio around how consumers connect, work, travel and experience
entertainment.
Charging solutions are emerging as an important part of this journey. As
consumers increasingly carry multiple connected devices through the day,
dependable and convenient access to power has become integral to the everyday
technology experience. With Apex, boAt is building a differentiated charging
portfolio around multiple consumer needs rather than approaching the category
through a single-product offering.
Built around the proposition “Power That You Can Bank On,” the
new Apex Series comprises four models — Apex PB400, Apex PB400 Pro,
Apex PB445 and Apex PB332 MagnaCharge — designed for use across
commutes, workdays, travel, entertainment and multi-device lifestyles.
Leading the portfolio are the flagship Apex PB445 and Apex
PB332 MagnaCharge. The PB445 combines a 20,000mAh capacity with 45W
two-way Turbo Fast Charging, while the PB332 MagnaCharge brings together 15W
magnetic wireless charging, 22.5W two-way wired fast charging and a built-in
foldable stand.
Gaurav Nayyar, CEO, boAt, said, ““Our ambition is to build boAt
into a consumer technology brand that serves people across more moments of
their day. Charging is a natural part of that journey, connecting the devices
they rely on for work, travel and entertainment. Apex brings together practical
innovation and thoughtful design as we continue to broaden our portfolio beyond
audio.”
Designed around the connected consumer
Across the Apex range, boAt has combined industrial design with practical everyday charging features. Depending on the model, the portfolio offers built-in two-way Type-C cables, wired and wireless fast charging, multiple outputs, digital battery-status displays, high-capacity backup and premium anti-slip, soft-touch finishes.
The portfolio has been designed around different charging behaviours — from
consumers who need high-capacity backup for long workdays and travel, to those
looking for compact everyday power or the convenience of magnetic wireless
charging.
Apex PB445: Turbo power for demanding days
The flagship Apex PB445 pairs a 20,000mAh capacity with 45W two-way Turbo Fast Charging, supported by QC 3.0, Power Delivery and PPS. Its built-in two-way Type-C cable reduces the need to carry an additional cable, while a Type-C port and USB-A port enable triple-output capability for users carrying multiple compatible devices. It features a rugged anti-slip body with a premium soft-touch finish and glass top.
Apex PB332 MagnaCharge: Wireless convenience, built for everyday use
Designed around wireless charging convenience, the Apex PB332 MagnaCharge delivers 15W magnetic wireless charging alongside 22.5W two-way wired fast charging. Its built-in foldable stand allows a compatible smartphone to remain upright while charging, making it useful for video viewing, calls and desk use.
With a 10,000mAh capacity, USB-A output, anti-slip soft-touch body and smart
power management, the PB332 MagnaCharge is designed for everyday top-ups across
commutes, work and travel. The included MagnaCharge Ring can add magnetic
charging compatibility to suitable devices and cases.
Apex PB400: Versatility for Multiple Devices
The Apex PB400 combines a 20,000mAh capacity with 22.5W two-way wired fast charging, supported by QC 3.0, Power Delivery and PPS. Its built-in two-way Type-C cable, Type-C port and USB-A port provide triple-output flexibility, making it suited to travel, shared charging and multi-device users.
Apex PB400 Pro: Compact Power with a Clear View
The Apex PB400 Pro packages a 20,000mAh capacity and 22.5W two-way wired fast
charging into an ultra-compact form factor. A built-in two-way Type-C cable
supports grab-and-go charging, while the glass top with digital display allows
users to check remaining power at a glance.
Pricing and availability
The Apex PB400, available in Noir Black and Storm Blue, is priced at ₹2,199, while the Apex PB400 Pro comes in Shadow Black and Nimbus Blue at ₹2,599. The flagship Apex PB445 is priced at ₹2,899 and will be available in Phantom Black and Tempest Blue. The Apex PB332 MagnaCharge, priced at ₹1,999, will be offered in Noir Black, Storm Blue and Arctic White.
The boAt Apex Powerbank Series is now available on Amazon, Flipkart, boAt’s D2C
platform, and across all leading retail channels.
