· The ‘Trend Survey by itel- what India thinks
about Smartphones’ was conducted across 4000 respondents
·
64% of
Indians prefer to consume content in their local language
· 88% Indian youth till the age of 24 watch movies
exclusively on Smartphones
itel, the no. 1
Smartphone brand in sub 5K segment in the offline channel from TRANSSION India
today announced the results of the study titled ‘Trend Survey by itel- what
India thinks about Smartphones’ conducted by credible national third
party. The detailed study was done to understand and analyse consumer trends
and preferences when it comes to smartphone usage.
The trendy
features like AI Camera, Fingerprint Sensor and Drop Notch Display are the most
preferred features for consumers that drive their purchasing decision while
looking for a budget smartphone. While AI camera remains to be the key aspect
in terms of the consumer preference at 33%, consumers also look out for some
trendy features like drop notch display at 25% followed by fingerprint sensor
at 22%.
The survey report also concludes an insightful preference for local
language consumption. The probability of consuming content in one’s native
language came out to be quite high. As per the report, 64% of the respondents
prefer to consume content in their local language.
The study evaluates and reports various dimensions of smartphone usage,
consumer preferences in terms of features, favourite apps highlighting the key
trends, favourability and significant consumption patterns across gender, age
groups, regions and more. The survey highlighted a unique content consumption
pattern on smartphones. The study mentioned 50% of Indian smartphone
users watched movies followed by 24% on news. The vast majority of Indian youth
around 88% till the age of 24 watch movies exclusively on their smartphones.
In
a country like India ,
where there are 450mn smartphone users, the significance of smartphone usage
depends upon what value the smartphone provides in terms of features, the
latest technology and most importantly the affordability factor. From content
likability point of view, 56% audience states that news gets them maximum
traction on social media followed by 20% around selfie posts, 14% on travel and
food at 10%. From showcasing the trends to the depth of addiction, the survey
tries to understand the behavioral patterns of smartphone usage.
Building on the vision of being the enabler in the
budget smartphone segment, itel, the leading smartphone brand from TRANSSION
India has been a category disruptor in its segment with its accessible and
budget-friendly, feature-loaded product portfolio.
itel Vision 1 from the brand
reinstates itel’s 2020 vision to lead the change and power consumers’
ambitions. It comes loaded with superior features like 15.46cm (6.088) HD+ IPS
waterdrop with incell technology and 2.5D curved fully laminated display,
4000mAh high capacity battery, enhanced AI dual camera, dual security features
– multifunctional fingerprint sensor and face unlock, 1.6 GHz octa-core
processor, dual active 4G VoLTE and VoWifi support, and 32GB ROM with a
dedicated expandable memory slot of up to 128GB.
itel A25 is another such
product from the portfolio. itel A25 is a quintessence of magical features like
multi-language support, face unlock, Google Lens and enhanced brighter screen,
bigger and powerful battery of 3020mAh available at an entry-level price point.
itel A25 offers local language pack comprising 14 local languages in line with
consumers’ consumption of content in the native language.
itel believes in fueling the
aspiration of the mass segment by empowering them with accessible and
budget-friendly Smartphones that is largely driven through strong
consumer-centric insights and research.
Some of the key findings are as below:
· Most Trendy Feature you want in your Smartphone
o In Budget Smartphones: 33% want
Camera followed 25% drop notch display ,22% fingerprint
sensor
o AI camera is the most highly preferred by 19-25
age group
o Drop notch display interests is equal amongst 19-24
& 31-35yrs
o Fingerprint sensor is preferred as the age group increases
· 64% prefer to
consume content in their local language
· Social and Entertainment app usage-
o Females- 43% WhatsApp, 29% Dailyhunt and 27 %
Facebook
o Males- 34% Facebook and 31% WhatsApp
o Below the Age of 24— Around 34% use Facebook
and 31% WhatsApp
o 33% prefer
WhatsApp & Facebook as their primary social media
o 28% prefer
Dailyhunt
· Recommendation You Consider While Buying A Smartphone
o Overall online search (40%), followed
by YouTube reviews (24%), friends (23%)— is the
most valued recommendation
o Till the age of 24yrs— 38% rely on
Friends recommendations followed by online search- 28% followed
by YouTube reviews -23%
· Content You Prefer To Watch On Your Smartphone
o Overall 50 % consume movies
o 29% watch news
o Till the age of 24yrs – 88% watch Movies exclusively
· Apps You Watch For Video Content
o 38% state that
YouTube as their preferred App for video consumption, 25% use
Voot and 18% use Hotstar
o In Budget Smartphones- 40 % prefer
YouTube, 21% prefer Voot
· Favourite App For Listening To Music
o 45% consume
YouTube & Gaana second highest 23%
· Content That Gets Maximum Likes On Social Media
o 56% audience
states that News gets them maximum likes on Social media ,20% selfie,
Travel 14% and Food at 10%