World’s First With EDA Sensor For Stress Management, Plus ECG App, SpO2
And Skin Temperature Sensors
Fitbit also launches Versa 3, adding GPS and a speaker; brings enhanced design and Active Zone Minutes (AZM) to Inspire 2
Fitbit (NYSE:FIT)
today announced Fitbit SenseTM, the company’s most
advanced health smartwatch, bringing innovative sensor and software technology
with the world’s first electrodermal activity (EDA) sensor on a smartwatch to
help manage stress, along with advanced heart rate tracking technology, new ECG
app, and an on-wrist skin temperature sensor, all powered by 6+ days’
battery life. Paired with a free six-month trial of Fitbit PremiumTM, it can help you
track key trends in your health and wellbeing, like heart rate variability
(HRV), breathing rate, and SpO2.
Fitbit is also
introducing Fitbit
Versa 3TM ,
with exciting new health, fitness and convenience features, including GPS and
the addition of Google Assistant. Last, Fitbit has enhanced its most
accessible tracker, increasing battery life up to 10 days,5 adding
more health and fitness features like AZM, and adding a one-year free Premium
trial with Fitbit
Inspire 2TM.
By making these powerful tools and resources available and more accessible
to everyone, the Fitbit platform helps you better understand and take control
of your wellbeing during this unprecedented time.
Manage Your Stress for
Better Health
Stress is a global
issue, with one in three people experiencing a lot of worry or stress, as well
as psychological and physiological symptoms caused by stress. Over time,
the physical strain from stress can contribute to a variety of health
problems if unmanaged, like an increased risk for high blood pressure and heart
disease, obesity, diabetes, and mental health disorders like anxiety or
depression. The combined on-device and in-app experience with Fitbit Sense
gives you insights into your body’s response to stress with tools to help you
manage both your physical and mental stress. This innovative stress management
experience was built by Fitbit’s team of behavioral health experts, with
decades of expertise in diagnosing and treating mental health, along with
guidance from medical experts at leading academic institutions.
The new EDA sensor on
Fitbit Sense measures electrodermal activity responses. Using the EDA Scan app,
place your palm over the face of the device to detect small electrical changes
in the sweat level of your skin. Measuring your EDA responses can help you
understand your body’s response to stressors and help you manage your stress.
You can do a quick EDA Scan session on device to see your responses, or pair it
with guided mindfulness sessions in the Fitbit app to see how your body
responds during meditation or relaxation. At the end of your session, you will
see an EDA response graph on-device and in the mobile app to gauge your
progress over time and reflect on how you feel emotionally.
Fitbit’s new Stress
Management Score calculates how your body is responding to stress based on
your heart rate, sleep and activity level data. Available with Fitbit
Sense, it can be found in the new stress management tile in the Fitbit app.
Ranging from 1-100, with a higher score indicating your body is showing fewer
physical signs of stress, the score is coupled with recommendations to better
manage stress, like breathing exercises and other mindfulness tools. Fitbit
Premium members will get a detailed breakdown on how the score is calculated,
which consists of over 10 biometric inputs, including exertion balance (impact
of activity), responsiveness (heart rate, heart rate variability and
electrodermal activity from the EDA Scan app), and sleep patterns (sleep
quality).
All Fitbit users will
have access to the new mindfulness tile in the Fitbit app. Here, you can
set a weekly mindfulness goal and reminders, reflect on your stress, log your
mood after sessions, and meditate as a part of your mindfulness practice.
Premium members can choose from more than 100 meditation sessions from popular
brands like Aaptiv, Aura, Breethe and Ten
Percent Happier, listen to a variety of
relaxing sounds from Fitbit, and see how your practice correlates with your
mood over time.
Understand and Manage
Your Heart Health
Fitbit Sense also ushers
in the company’s next era of heart health innovation, a space Fitbit pioneered
by offering the first 24/7 wrist-based heart rate tracking in 2014, through the
launch of Active Zone Minutes™ earlier this year. Fitbit
Sense is the company’s first device with an ECG app2 to assess
your heart rhythm for signs of atrial fibrillation (AFib), a condition that
affects more than 33.5 million people globally. Simply hold your fingers on the
corners of the stainless steel ring around the watch while being still for 30
seconds to receive a reading that can be downloaded to share with your doctor.
Fitbit’s new PurePulse
2.0 technology, with an all-new multi-path heart rate sensor and updated
algorithm, delivers the company’s most advanced heart rate technology yet. It
also powers another critical heart health feature - personalized, on-device
high and low heart rate notifications.[xv] With 24/7
continuous heart rate tracking, Fitbit Sense can detect and send a notification
if your heart rate is outside your thresholds. While many
factors can affect your heart rate, like stress or temperature, a high or low
heart rate may be an indication of a heart condition that requires medical
attention, such as bradycardia (heart rate that is too slow) and tachycardia
(heart rate that is too fast).
Track for Better
Wellness
Fitbit Sense adds a new
skin temperature sensor to detect changes to your wellbeing that may
potentially be a sign of a fever, illness or the start of a new menstrual
phase. Wearing your device when you're asleep each night lets you
regularly measure your skin temperature variation to see trends, versus looking
at your temperature at a specific moment in time.
Get the Best of Fitbit
Fitbit Sense also
combines all of the key health, fitness and smart features found on Fitbit’s
other smartwatches, including on-board GPS, 20+ on-device exercise modes,
SmartTrack® automatic activity tracking, Cardio Fitness Level and Score, and
advanced sleep tools. Stay connected with a range of smart features for added
convenience, including a built-in speaker and microphone to take calls and
reply to texts with voice commands, choice of
Amazon Alexa or Google voice assistants, contactless payments, thousands of
apps and clock faces and more, while still maintaining an impressive 6+ days’
battery life.5
Intelligent Design for
Maximum Performance, Style and Comfort
Fitbit Sense was created
through a series of unique and innovative design processes, including
miniaturized nano-molding and laser bonding technology, to create Fitbit’s most
powerful and intelligent device to date. Fitbit Sense features a new design
language that is inspired by the human body, combining friendly silhouettes and
a graceful form with purposeful materials. Finishes are physically and visually
lightweight, premium and built to last, with aerospace grade aluminum and
stainless steel for a polished, high-tech look.
New infinity bands are
flexible and comfortable, while the quick-release attachment makes it easier to
swap looks from day to night. The robotically-crafted body features a fusion of
glass and metal, and the watch is water resistant up to 50M. The biosensor core
within has been configured to house the most sensors of any Fitbit device,
while maintaining a sleek aesthetic and long battery life.
The larger AMOLED
display features an integrated ambient light sensor to automatically dim the
screen for easier viewing, along with an optional always-on display mode. The
near edge-to-edge display is more responsive, with increased resolution. The
user interface and faster processor has been completely redesigned, delivering
our most intuitive, focused on-screen navigation. This includes the
introduction of new customizable widgets, redesigned notifications and
on-screen apps for a cleaner look, while letting you customize your favorite
tools and shortcuts to feature more personalized information for a seamless
smartwatch experience.
Fitbit Versa 3, More to
Love
Fitbit is also
launching Fitbit
Versa 3, adding new health, fitness and convenience features to the
company’s most popular smartwatch family. On-device GPS, in-app workout
intensity map, enhanced PurePulse 2.0 technology, and Active Zone Minutes make
it easier than ever to stay on top of your fitness goals, beyond tracking your
daily steps. Fitbit Versa 3 has even more smart features to add convenience to
your day, including contactless payments, a built-in speaker and microphone to
take quick phone calls, send calls to voicemail and adjust call volume - all
from the wrist.
You also have a choice
of voice assistants with the addition of Google Assistant alongside Amazon
Alexa Built-in,7 so you can set reminders for your workout,
mindfulness practice or bedtime, check the weather, add hand sanitizer to your
shopping list, control your smart home devices and more just by speaking to
your watch. You can also get access to thousands of apps and clock faces. New
curated playlists from music partner Spotify, makes it easy to pick the right
music for your workout intensity level, Its updated design and interface
take a cue from Fitbit Sense, including softer lines, increased comfort,
greater responsiveness, and faster, more effortless interactions. All Fitbit
Versa 3 features are also available on Fitbit Sense.
For the first time, both
Fitbit Versa 3 and Fitbit Sense will utilize the same magnetic charger. With an
already long battery life of 6+ days on each device, if you find yourself
running low, a 12-minute quick charge provides one full day of use. Cross-compatible
accessories feature an easy, quick-release band attachment and come in a wide
variety of colors and styles, including designer
partnerships with
Pendleton® and Victor Glemaud. Pendleton™ bands
reflect the brand's ties to nature and iconic designs with a patterned woven
aesthetic, while the Victor
Glemaud collection channels the Haitian-American designer’s
joyful, gender-neutral, body positive approach in bold, sustainable knits.
Get Even More with
Fitbit Inspire 2
Building on the success
of the company’s stylish yet affordable Fitbit Inspire and Inspire HR
trackers, Fitbit
Inspire 2 adds advanced features like Active Zone Minutes, an
enhanced stylish, slim design, and a brighter, more vibrant screen with the
longest battery life of any Fitbit device at 10 days.5 The
easy-to-use fitness tracker helps you build healthy habits with motivating
features like 20+ goal-based exercise modes, advanced sleep tools, 24/7 heart
rate tracking, menstrual health tracking, and see your food and hydration
intake, along with your weight, all with daily encouragement right on your
wrist. The addition of a one-year free trial of Fitbit Premium6 provides
incredible value to Fitbit Inspire 2, giving you added guidance and motivation
to reach your wellness goals.
Fitbit Premium - Get
More from Your Fitbit Device
Fitbit Premium uplevels your Fitbit experience when paired with any Fitbit device, unlocking deeper analysis of your data and more personalized insights that connect the dots across your activity, sleep and heart rate. It delivers advanced sleep tools, hundreds of workouts from popular brands like Aaptiv, Barre3, Daily Burn, Down Dog, obé, Physique 57, POPSUGAR and Yoga Studio by Gaiam, as well as celebrities, trainers and influencers like Ayesha Curry, Charlee Atkins and Harley Pasternak. You’ll also get mindfulness content from Aaptiv, Aura, Breethe and Ten Percent Happier, motivating games and challenges, guided programs for activity, sleep and nutrition, and a wellness report to share with your care team – all in the Fitbit app.
Fitbit Premium continues to build on its offerings and broaden its reach. With over 500,000 paid members less than a year after it was introduced, Premium will expand to Dutch, French, German, Italian, Japanese, Spanish and Swedish by the end of September, increasing the potential for even more Fitbit users around the world to benefit from its service.
Pricing and Availability
Fitbit Sense, Fitbit Versa 3 and Fitbit Inspire 2 will be available in India in Q4 of 2020. Broad worldwide availability starting in late September.
Fitbit Sense will be available for INR 34,999 in carbon/graphite stainless steel and lunar white/soft gold stainless steel. Fitbit Versa 3 will be available for INR 26,499 in black/black aluminum, pink clay/soft gold aluminum and midnight/soft gold aluminum. Sold separately, Fitbit Sense and Fitbit Versa 3 accessories will be available in a range of styles, including REPREVE® recycled woven bands in camo, charcoal, coral and rainbow, sport bands in black/lunar white, evergreen/lunar white, grey/mint, melon/rose and sapphire/fog grey, infinity bands in black, lunar white, midnight and pink clay, starting at INR 2,999. Also, Pendleton® for Fitbit REPREVE® woven bands in blue/grey Canyonlands and blue/pink Basket Maker, and Victor Glemaud for Fitbit REPREVE® knit bands in chevron red/gold, layered black/red and metallic gold/black, starting at INR 3,999 will be available.
Fitbit Inspire 2 will be
available for INR 10,999 in black, lunar white and desert rose. Sold
separately, accessories will be available in premium Horween® leather bands in midnight
blue or black double wrap, mesh bands
in silver and rose gold stainless steel, printed silicon band in bloom, classic
silicone bands in black, lunar white and desert rose, and a new clip band in
black, starting at INR 1,999.
Fitbit Premium is
available for INR 819 per month or INR6,999 per year (USD).
INDIA – August 25, 2020