New Fitbit Premium content and features help users around the world manage
activity, stress, sleep and nutrition from home
Fitbit (NYSE:FIT) today
announced that Fitbit Premium, its paid membership service that
gives you guidance to help you move more, manage stress, sleep better and eat
well, has reached more than 500,000 paid subscribers in less than a year since
launch. For those looking for extra support, Fitbit Premium provides even
greater value to what it means to be “on Fitbit” by delivering more in-depth
data, personalized and actionable insights, hundreds of workouts, motivating
games and challenges, advanced sleep tools and wellness reports -- all in the
Fitbit app.
Fitbit Premium will
also be expanding to include seven additional languages later this year,
increasing the potential for even more Fitbit users around the world to
benefit. The offerings and content available with Premium will continue to grow
and evolve as the service expands.
“The launch of Fitbit
Premium is part of our broader strategy to diversify our business beyond
hardware, while also delivering on our promise to provide more personalized
experiences, data and insights to our users to help them move more, manage
stress, sleep better and eat well,” said James Park, co-founder and CEO of
Fitbit. “COVID-19 has made it incredibly difficult for people to stay active
and healthy, and underscores the importance of prioritizing both our physical
and mental health. In these extraordinary times we are supporting our users by
helping them navigate these challenges so they have the tools, motivation and
support to help them stay healthy and fit at home with services like Fitbit
Premium.”
Following the
emergence of COVID-19 and subsequent shelter-in-place mandates, Fitbit
announced a 90-day free trial of Premium for new users and saw increased
interest in the service, as users throughout the world sought more insight on
how to better manage their health and wellness from home.
Fitbit Premium
continues to add new content and features to support users during this
challenging environment. Premium connects the dots between how key health
metrics like sleep, activity, and nutrition are related and how they can impact
your overall well-being. In the first two weeks after joining, Premium users
took an average of 700 more steps per day.
Members have access to
all of the following, which provide added value when paired with a Fitbit
device:
· Engaging health and
fitness content: Hundreds of audio and video workouts to try including dance cardio,
HIIT, yoga and more from popular brands like Aaptiv, barre3, Daily Burn, Down Dog, obé, Physique 57, POPSUGAR and Yoga Studio by Gaiam, as well as
celebrities, trainers and influencers like Ayesha Curry.
o Ayesha Curry’s Premium
Summer: Recently added new exclusive content from the New York Times bestselling
author, chef, restaurateur and fitness enthusiast, focused on her passions:
food and fitness. Six original videos feature quick and effective workouts,
delicious and nutritious meals, and family-friendly activities.
o #FitAtHome: Join Le Sweat TV
Founder Charlee Atkins and celebrity trainer Harley Pasternak for full-body
sessions that keep you active and help you reach your goals from the comfort of
your own home.
· Practice mindfulness: Over 100
mindfulness practice sessions help you manage stress, improve focus, relax,
improve body positivity or unwind before bed.
· Deeper sleep analysis: Deeper analysis
of your free daily Sleep Score, with a breakdown of your score and graphs to show
how it’s calculated based on time asleep, deep and REM sleep stages and
restoration, plus audio relaxation tools.
· Personalized and
cross-correlated insights: Guidance and feedback based specifically on your
data to help you make smarter choices about your health; for example,
“Yesterday you earned 35 active minutes—more than your usual 20 minutes. You
also slept 25 minutes more than your average 6 hours and 45 minutes. Move more,
snooze more!”
· Guided programs: A variety of
custom programs to help you achieve your health and fitness goals -- from
nutrition programs like “Eat to Beat Cholesterol,” to increasing activity with
“Get Active” and “Run Training,” to improving sleep with “Get More Sleep.”
· Premium games and
challenges: Connect with friends and family on exclusive challenges, like Get Fit
Bingo or even create a custom challenge, for more motivation.
· Wellness report: An easy-to-read
overview of your health data, including stats and charts about heart health,
weight, sleep and activity that can be used to facilitate conversations with
your healthcare providers.
Fitbit Premium is
available to anyone with or without a Fitbit device to try. If you have yet to
try the service, Fitbit is offering a free 90-day trial for new Premium users.
Premium is currently available in English and will expand to Dutch, French,
German, Italian, Japanese, Spanish, and Swedish by the end of the year. Fitbit
Premium is available for INR 819 per month or INR 6,999 per year.
For more information or to sign up, visit the Fitbit app or Fitbit.com.
INDIA – August 18, 2020