· White Labelled Loyalty Solutions for Banks and
Merchants
· Campaign management capability for driving
activation and redemptions
· Analytics platform built in to the Loyalty Platform
National
Payment Corporation of India (NPCI) said that it has launched its own business
intelligence and
analytics enabled Omni-Channel Multi-Branded Loyalty Platform - ‘nth Rewards’.
This unique loyalty rewards platform allows users to earn ‘nth’ (denoting
infinite possibilities) points through various bank transactions and redeem
them faster on various exciting products, E-Vouchers, donations, hotel and
flight bookings. With an objective to engage and retain bank customers, ‘nth
Rewards’ offers easy earning and instant redemption of reward points on maximum
purchasing options.
‘nth
Rewards’ platform has a simple and smart dashboard for users where they can see
their points accumulation, redemptions and also have access to all the offers
and rewards. Customers can earn loyalty points on almost every transaction made
digitally, especially while using the credit and debit cards. Rewarding
customers for their loyalty helps organizations make long term engagement with
their valued customers. ‘nth Rewards’ by NPCI is a step ahead to further induce
the habit of digital payments among customers and at the same time provide a
sense of personalization to them by rewarding them in the right way.
‘nth
Rewards’ works on four key pillars to provide an all new way of loyalty rewards
to the customers.
· At the heart of “Nth Rewards” is the Loyalty Engine. This allows
consumers to earn points from various transactions across all the digital
transactions of the bank. The loyalty engine allows the banks or merchants to
reward the behavior they would like to drive loyalty for and measure this
regularly
· The Analytics & Business Intelligence provide real-time access
to product portfolio and campaign performance. With the help of BI, the
personalized dashboard on the platform offers actionable insights to banks
through which they can identify the right audience to maximize returns on their
marketing spends.
· The Offers & Rewards platform curate’s customer-specific
offers that reaches them at the right time and right place with geo-tagged
marketing. The customers with the Rewards Platform can utilize their earned
points across categories like travelling, entertainment, gifts, recharge, etc.
·
The
Campaign manager enables real time communication to consumers through SMS and
email. It offers a user-friendly omni-channel campaign module to banks which
can be easily created, designed and implemented with ease.
The
omni-channel platform aims to become a one stop shop for the bank which would
help them retain and grow their customer base. The integration of nth Rewards
with the bank system is seamless and secure with PCI-DSS compliance and
developer friendly APIs, with an onboarding time of just 4 to 6 weeks. This can
help banks save cost as well as man hours. The ready to use Platform can then
be integrated in any existing website or app which reduces the go to market
time without changing the customer journey or experience.
.JPG)
