Omnichannel customer engagement hub ‘Moments’ enables businesses to build connected customer
experiences across all stages of the customer journey at scale
Global cloud communications platform Infobip, has now launched an omnichannel
customer engagement hub, Moments. Moments
empowers brands to segment their customers by demographics and behavior
alongside other metrics, thereby driving contextual messaging and rich
experiences across major marketing channels.
As more people join the
digital bandwagon in the New Normal, ‘Moments’ leverages Infobip’s mobile-first
telecommunications solutions to ensure all customers have rich and consistent
experiences across all marketing channels. It delivers the right set of messages
to the right customer at the most optimal times. Moments does so across the
channels that a brand’s customers generally prefer. Some of them include social
messaging apps (such as WhatsApp, Viber, Facebook Messenger, Line, etc), SMS,
email, voice, mobile applications, websites, and also the emerging channels
such as RCS.
Moments empowers marketers
and businesses to drive highly effective campaigns that resonate with their
customers on a personal level. It provides a 360o view of every
customer which can be used to automate ‘multi-step communications flows’ and
‘behavior-triggered messages’ across different channels. The platform can even
analyze an end-user’s actions as well as the interactions at each step of the
consumer journey. This approach ensures that every customer comes across
cherry-picked communication that drives superior engagement with great
personalization.
Key features include:
· Easy cross-channel campaign management: Moments allows marketers to create, orchestrate,
and run campaigns across Infobip’s vast portfolio of channels through a single
interface. Messaging campaigns can be delivered and scaled at the right time on
the customer’s preferred and most relevant channel.
· Unified customer data: Creates richer customer profiles by
connecting and unifying data from multiple sources, enabling businesses to
understand customer needs better and create personalized campaigns.
· Smarter audience segmentation: Personalize messaging campaigns at scale by
segmenting audiences based on events, tags, behavior, or special occasions.
· Dynamic marketing automation: The ability to onboard, activate, and re-engage via
multistep campaign automation, and create an event and behavior-based triggers
to respond instantly to customer actions.
· Powerful analytics: Through event and segment analytics, businesses can optimize customer interactions by setting goals to track conversions and access insight-driven funnel reports. There is also the ability to test which messages and channels get maximum engagement results with A/B testing.
To learn more about
Moments, visit www.infobip.com/products/
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