Infobip Launches ‘Moments’– Helping Brands Add A Human Touch To Customer Communications - GADGET-INNOVATIONS

Infobip Launches ‘Moments’– Helping Brands Add A Human Touch To Customer Communications

Share This



Omnichannel customer engagement hub ‘Moments’ enables businesses to build connected customer experiences across all stages of the customer journey at scale



Global cloud communications platform Infobip, has now launched an omnichannel customer engagement hub, Moments. Moments empowers brands to segment their customers by demographics and behavior alongside other metrics, thereby driving contextual messaging and rich experiences across major marketing channels.



As more people join the digital bandwagon in the New Normal, ‘Moments’ leverages Infobip’s mobile-first telecommunications solutions to ensure all customers have rich and consistent experiences across all marketing channels. It delivers the right set of messages to the right customer at the most optimal times. Moments does so across the channels that a brand’s customers generally prefer. Some of them include social messaging apps (such as WhatsApp, Viber, Facebook Messenger, Line, etc), SMS, email, voice, mobile applications, websites, and also the emerging channels such as RCS.



Moments empowers marketers and businesses to drive highly effective campaigns that resonate with their customers on a personal level. It provides a 360o view of every customer which can be used to automate ‘multi-step communications flows’ and ‘behavior-triggered messages’ across different channels. The platform can even analyze an end-user’s actions as well as the interactions at each step of the consumer journey. This approach ensures that every customer comes across cherry-picked communication that drives superior engagement with great personalization.



Key features include:



·  Easy cross-channel campaign management: Moments allows marketers to create, orchestrate, and run campaigns across Infobip’s vast portfolio of channels through a single interface. Messaging campaigns can be delivered and scaled at the right time on the customer’s preferred and most relevant channel.


· Unified customer data: Creates richer customer profiles by connecting and unifying data from multiple sources, enabling businesses to understand customer needs better and create personalized campaigns.


·   Smarter audience segmentation: Personalize messaging campaigns at scale by segmenting audiences based on events, tags, behavior, or special occasions.


· Dynamic marketing automation: The ability to onboard, activate, and re-engage via multistep campaign automation, and create an event and behavior-based triggers to respond instantly to customer actions.


· Powerful analytics: Through event and segment analytics, businesses can optimize customer interactions by setting goals to track conversions and access insight-driven funnel reports. There is also the ability to test which messages and channels get maximum engagement results with A/B testing.

To learn more about Moments, visit







New Delhi, 30th September, 2020