Mi India Releases Mi Eco-Active T-Shirt

 

 

Aims to be an enabler for sustainable and eco-friendly fashion

 

 

 

Mi India, India’s no. 1 smartphone and smart TV brand launches Mi Eco-Active T-Shirt, environment friendly clothing that is exclusively made in India for fitness enthusiasts. Each T-Shirt is made from 12 recycled PET bottles collected from different parts of the country. Eco-Active T-Shirts are breathable, sweat-absorbent and skin-friendly, making it perfect for your daily fitness session.

 

Made for our environment

With an aim to contribute to the environment, Mi Eco-Active Tshirt is Made In India with the yarn of discarded PET bottles. The yarn consumes just 10 liters of water for recycling every kilogram of plastic yarn as compared to a normal cotton T-shirt which takes about 23,000 liters of water to process the same. The T-Shirt also saves upto 70% of carbon emission in comparison to a regular cotton t-shirt and comes with tags embedded with holy basil seeds which can be sown. Mi India has taken this initiative one step ahead by making sure the packaging is eco-friendly too.  Mi Eco-Active T-Shirt comes in a canister packaging which can be used as a pot for sowing those tag seeds.

 

 

Designed For A Smooth And Comfortable Fitness Session

Mi Eco-Active T-Shirts are soft, skin friendly and odour free. The recyclable polyester material of the T-Shirt also acts as a quick moisture absorbent, making sure that your T-Shirt is relatively dry even during your intense workout sessions. Made with 100% Polyester threads, Mi Eco-Active T-Shirts ensure  premium quality with an advantage of recycling it even further, making it an ideal product for the Indian environment.

 

 

Availability

 

Available in White colour, Mi Eco Active T-Shirt  will be available on Mi.com through crowd funding at a price of ₹999 starting 11 Sept, 2020 at 12 noon.

India, September 11, 2020