~Launched five short digital films to spotlight the smart and
intelligent refrigerator range~
~ Campaign focusses on the Panasonic’s patented technology of Econavi
sensors in delivering unmatched savings~
Reinforcing
its commitment to provide unrivalled lifestyle
solutions to its consumers, Panasonic
At the crux of the campaign
is a series of five short digital films, conceptualized and executed by
Milestone Dentsu, establishing Panasonic AI refrigerators as an intelligent
machine that not only saves power, but also understands and adapts itself to
keep up with the fast-paced lifestyle of all members of a family. Each film
highlights the cutting-edge feature of the new range equipped with Artificial
Intelligence, powered by Econavi Sensors – Intelligent Door Sensors,
Intelligent Light Sensors, Intelligent Temperature Sensors, AG Clean Technology
and Jumbo Storage. These features are unique and patented by Panasonic
“The concept of
Artificial Intelligence in refrigerators is still at a very nascent stage in
The digital films are
available on Panasonic