Criteo (NASDAQ: CRTO), the global technology
company powering the world’s marketers with trusted and impactful advertising,
today released its Holiday Report 2020 highlighting key
trends in the online E-commerce industry in the much-awaited festive season including Raksha
Bandhan, Big Billion days and Diwali. The report highlights the top trends
observed for the highly thriving E-commerce market in
Overcoming such unprecedented times, online retail
is back to pre-Covid-19 numbers, and steadily growing upwards since then. As
2020 sales are increasing progressively; 2019 data provides relevant
context and describes the strong seasonality expected in coming
weeks. According to the report, there has been a 28% year on year
increase in the overall online retail sales.
With festive season around the corner, the daily
sales of flowers, gifts, food and beverages increase manifold.
Individually Flowers and Gifting categories witness
a boost in their numbers by more than 343% in August 2019,
compared to its average in July. Additionally, statistics according to Criteo
Holiday Report reveal 70% increase in sales in the Food
& Beverage category observed during the festival of Raksha
Bandhan. During the time of Big Billion Days on Flipkart,
overall, retail sales were up 39%, showcasing an average of 27% for
the entire week compared to average in August 2019. As traffic generates more
sales the conversion rates remain above usual as sales increase more than
traffic during the four weeks leading to Big Billion Days. The report quotes
that for every 1,000 visitors to Indian retailers, there are
significantly more transactions than usual. The week of Big Billion Days
represents +27% sales for +19% traffic.
As people spending most of their time at home,
especially during the most anticipated festival like Diwali; the
share of transactions completed on App increased consistently before and
following the festival in 2019, with an acceleration of In-App sales just
before the event. For all retail combined, during the weeks following Diwali,
sales remain 6-8% above average in August with a 32% increase
in sales in the Food & Beverage category. This festival of
Diwali also marks the onset of the travel season with an
uplift of bookings to 16% in the week following Diwali.