- New features and
functionality include real-time multi-camera viewing and watch together social
experiences, as well as OTT Smart Auction integration -
Verizon Media has announced a series of new
Media Platform enhancements designed to evolve the live streaming experience.
These include several new capabilities that provide deeper fan engagement
for live sports and services that address every streaming need. Additionally,
the company has launched Smartplay Prebid’s first integration with the
Verizon Media Ad Platforms’ OTT Smart Auction.
Real-time capabilities
reinvent live programming and bring audiences together
Verizon Media has partnered
with Phenix Real Time Solutions, marrying Verizon Media's global network, edge
computing, and ad insertion expertise with Phenix's real-time streaming
technology to enable sub-second latency for live sports at scale. This capability
has been critical in developing new services required by broadcasters, rights
owners, sports teams and leagues to deliver live sports in the stadium and to
people’s homes.
First, multi-camera viewing
makes remote sporting events more like in-venue experiences with the ability to
see plays from any angle, immersing fans into the action. Real-time streaming
also provides viewers with brand new ‘watch together’ social experiences, such
as co-viewing synchronized live streams, in-game trivia, and even wagering,
allowing fans to host virtual watch parties with family and friends. Yahoo
Sports is an early example of a Verizon Media customer using these real-time
streaming features.
Scheduling and
Syndication extend content reach
Verizon Media has also
announced the general availability of channel scheduling and syndication
publishing, enabling media organizations to schedule and curate channels, which
can then be syndicated directly to Facebook, Twitter, YouTube, and Twitch. With
syndication, content owners have access to even more significant audience reach
through a single simplified workflow.
Managed Slicer as a
Service pushes feeds live faster and reduces cost for content providers
The Managed Slicer as a
Service reduces the operational burden associated with managing over-the-top
linear channel contribution, acquisition, and ingestion for broadcasters and
content owners. Managed Slicers can accept IP or SDI video feeds and can be
provisioned in a colocation data center, a Verizon point of presence, or in the
cloud. Once established, the linear channel feeds are fully monitored and
maintained by Verizon Media, reducing the support burden for customers.
Smartplay Prebid and OTT
Smart Auction bring new sources of programmatic demand to VOD and
live-streaming publishers
Smartplay Prebid is an
innovative ad insertion technology for long-form video with TV-style ad breaks.
It enables demand partners to bid on ad space simultaneously and have those
bids evaluated alongside other ad buys, leveraging the open-source prebid
server technology. The Ad Platforms division within Verizon Media recently
launched OTT Smart Auction, a header bidding-like
solution for premium OTT publishers that delivers programmatic video
advertising from a vast array of demand sources. OTT Smart Auction is the first
solution in the industry to integrate with Smartplay Prebid, and together they
work to drive higher ad revenue for premium content publishers
Verizon Media will be
discussing these new platform capabilities in more depth during its OTT Trends
and Solutions webinar on Tuesday, September 22. Please click here to register .
LOS ANGELES (September 16, 2020)