The Tech Giant has
strengthened partnerships online and offline to boost its market share
Taiwanese tech giant, ASUS continues its momentum
in showcasing technological prowess enabling transformation by opting for an
omni-channel approach to engage with customers. The objective is to provide a
single and unified experience to customers across all channels. Keeping
customers as the core the omni-channel strategy devised by ASUS aims to improve engagement by establishing successful customer
connect by providing them a ‘seamless’ and ‘connected’ experience with the
brand.
ASUS has a strong track record of using consumer
feedback and insights to bring highly relevant and best-in-class product
experiences for its growing Pan-India customer base. Validating the same, ASUS
has an extensive retail expansion strategy in progress and monitored every
quarter to serve the evolving needs of customers. Currently there are 100 ASUS
exclusive stores (AES) built on various innovative designs. The latest being the
state of the art Pegasus designed facilities which enable a smooth customer
shopping experience in a premium designed AES. The target is to complete 200
AES across all key metros and tier II cities by 2021. To ensure easy
availability of products offline ASUS has expanded premium Shop-in- Shop(SIS)
in multi format retail stores with approximately 100 SIS currently and the
brand aims to complete 400 by 2021. To enhance brand visibility in retail
stores there are premium styled kiosks around 500 and ASUS aims to complete
2000 by 2021.
With
the pandemic era being on the run, online shopping has been in vogue, besides
offering ease of operation and personalization e-commerce platforms have the
ability to transform and bring to life the entire household at a click of a
button. ASUS has strengthened partnerships with various e-commerce players and
together during the festive season there is a lot for customers to look forward
to. Throughout the festive season, ASUS shall offer incredible deals and a
huge line up will be available at a steal during the power packed festive
campaigns.
ASUS
believes that the convergence of both online and offline distributions is the
most viable way forward. With the aim to exert themselves to manage the
customer experience and provide the quintessential experience with easy
accessibility and convenience aiding the shopping experience for consumers.
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