One of the
country’s premium tea brands and a celebrated household name, Society Tea brews
in a delightful film celebrating the iconic ‘Chai Chai’ phraseology
employed by the ubiquitous chaiwallas at the station. The film conveys the
message of relishing a piping hot cup of refreshing special chai instantly with
its aromatic One Minute Tea range.
Inspired by that
little hiatus, the film beautifully conveys a message that now anyone can enjoy
a special cup of flavoured tea - a mix of aromatic Indian spices - be it the
quintessential ‘Masala’, the ‘Desi Elaichi’, the 'Adrakwali Chai' or the
refreshing ‘Lemongrass tea’, anywhere, anytime in just under a minute with
Society Tea’s One Minute Instant Tea!
Karan Shah,
Director, Society Tea said, “Tea to Indians is not just a beverage, it is a
habit embedded into life. Most of us want to have our special chai in a
moment’s notice but usually that’s not possible. One Minute Tea is an outcome
of this need for a special cup of chai that anyone can make. And what better
way to convey this than juxtapose the very memorable call for chai at train and
bus stations against people of all ages.”
Society Tea’s One Minute Instant Tea is available in a variety of aromatic range, comprising of four variants, Lemongrass Tea, Ginger Lemongrass Tea, Masala Tea, and Elaichi Tea.
https://shop.societytea.com/
In order to
manufacture high quality Tea and Dairy products, Society Tea has set up a plant
in Vadodara (
December 2020, Mumbai