HiPi And &Pictures Announced Their Latest Challenge #DanceFullOn To Commemorate World Music Day

 

                                                                                              

This World Music Day, HiPi, India’s fast-growing short video platform, has tied up with &Pictures to announce the latter's #DanceFullOn contest. Started on 19^th June, last Saturday, and going all the way till 23rd June, the challenge presents dance lovers across the country with an opportunity to perform and recreate a 20-second hook step on HiPi. 

HiPi has partnered with the skilled dancer and Bollywood’s popular dance director, PiyushBhagat, to specially choreograph and create the hook step, to the thumping beats of &Pictures' song - On Nahi, Full On.

This challenge will give users a chance to become an instant social media sensation. The performances will be evaluated by PiyushBhagat himself and the top 5 participants will take home cash prizes worth up to INR 50,000.

To redefine the meaning of fun and entertainment, HiPi is already running a month-long #EntertainmentKiBaarish campaign that features tie-ups with renowned brands and allows users to engage with mind-blowing challenges across different genres and contests. The Dance Bangla Dance challenge is already live on the HiPi app that grants creators and viewers to win weekly prizes by performing a unique hook step as per the weekly dance theme, which is curated by the jury and mentors of Dance Bangla Dance. 

The #DanceFullOn contest is another addition to the overall #EntertainmentKiBaarish campaign, which gives users a chance to exhibit their delightful dance moves.

Whiz Co is the official talent partner for this collaboration.

Link: https://www.instagram.com/p/CQTl7r-hvFi/?utm_source=ig_web_copy_link

New Delhi, June 21, 2021