OnePlus Achieves Impressive 257% YoY Smartphone Shipment Growth Globally - GADGET-INNOVATIONS

OnePlus Achieves Impressive 257% YoY Smartphone Shipment Growth Globally

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Strong year-over-year growth in the first half of 2021 showcases the success of OnePlus’ growing product portfolio and business strategy in key regions


Global technology brand OnePlus today announced a significant milestone for its global smartphone shipments, reporting a 257% YoY shipment growth globally for the first half of 2021(1). The brand also achieved significant sales growth across each of its key markets including the United States, Europe, India and China in the first half of 2021, driven by its global smartphone portfolio including its latest flagship series, the OnePlus 9 series, and its new mid-range products, the Nord and Nord N series.

In 2020, OnePlus announced a new business strategy to further expand its product portfolio for OnePlus global users by introducing the Nord product line, offering the quintessential OnePlus experience to a wider user base at more diverse price points. 

OnePlus was the fastest growing brand in the smartphone market in the U.S. in H1 2021 with 428% YoY shipment growth(2), driven by the OnePlus 9 series and the new OnePlus Nord N series. More than 1 million Nord N series devices were sold since January 2021.

In Europe, among the top five smartphone brands, OnePlus emerged as the fastest growing brand in Q2 2021 with 304% YoY growth(3) driven by wide range of products offered. 

In the India market, OnePlus successfully gained market leadership as the No. 1 smartphone brand in the premium smartphone market once again, achieving 229% YoY growth for Q2 2021(4). Moreover, OnePlus led the premium 5G smartphone market segment with 48% market share in India, according to the latest Counterpoint Research India Smartphone Tracker for Q2 2021. The OnePlus 9 and OnePlus 9 Pro also emerged among the top three best-selling smartphone devices in the ultra-premium (INR >45K) smartphone segment.

In the China market, where only the flagship OnePlus 9 series is available, OnePlus also saw a 124% YoY increase in shipments in H1 2021(5).


July 30, 2021