The
Post Covid era has seen major changes in the way of working and many
businesses have switched towards the digital side. While digital is
changing the way you communicate, technology is creating a new
experience by changing the way you function.
In
the past year, brands have moved to online stores due to unavailability
of offline access to their customers, with technology playing a bigger
role in automating things and speeding up the work.
Stepping
in here, Pretture, coined from Pret & Couture, is the coolest cloud
solution for Fashion, Lifestyle & Home Decor startups and is
already becoming brand's favourite. Loved by country's
leading brands from Woolmark Winners Rahul Mishra, Bodice or brides'
favourites ones like Anamika Khanna, Gaurav Gupta, Raw Mango to the
coolest ones like House of Masaba, Papa Don't Preach or Daily Objects, Pretture has become the backbone of these brands' business operations.
While
researching the problems of the industry, Pretture Founder- Krishna
Tiwari, the technology enthusiast from IIT Bombay went across factories
in Noida, Faridabad to the swanky boutiques at Mehrauli or Kala Ghoda as
well as the warehouses in Kolkata to Ahmedabad and understood the
viewpoints of every stakeholder over the time, be it store managers, merchandisers, production managers, inventory managers, accounts managers as well as brand managers,
it was not a surprise that every stake holder of an organisation, big
or small, had different expectations as well as fears from a so called
'software' or a business 'App'. Krishna could feel the need of a
technology solution, a solution extremely simple yet intelligent enough
to cater to the different requirements of all the team members as well
as provide relevant data and solutions at the same time.
With the best
research in place, Pretture was able to come up with various plug-n-play
modules over the time, keeping tech savvy as well as old schools, large
as well as small teams in mind.
"The
idea behind Prêtture was to empower and provide the simplest &
smartest solution to all the stake holders of the industry whether a
team of 2 or more than 200" - Krishna Tiwari, IIT Bombay (Founder and Brain behind Prêtture).
The modules ranges from managing 'made to orders' received
from Showrooms, Shockists, Wholesalers as well as ones Website as
Pretture is very well integrated with Shopify, WooCommerce or Wix,
provides an automatic TnA production plan based on delivery dates, helps
in prioritising orders as well as sends proactive alerts in case of any
future delay that might happen in a 'production' stage. Most important aspect is being able to manage the 'inventory' in real-time across all the stock points be it ones factory as well as stock that goes across stylists, stockists or events. By
providing a visual summary, Pretture helps in understanding the reports
in the best way possible such as the best selling styles and colors or
the everyday sales through 'POS' along with the 'raw material' availability and shortfall. In
the words of Mr. Sagar Chhabra, Business Head at House of Masaba-
"Pretture is the best Inventory Management & POS system for Fashion"
Recently, Pretture has also launched its lite version with
affordable subscription in order to support small brands and startups
who can choose from various module options of Orders, Inventory &
POS, Production and Raw Materials, which is already getting a lot
of traction from small Entrepreneurs who have a limited budget and a
small team as well as a fear of being able to operate it. Pretture
provides hand holding to their teams so as to help them Go live and
operate smoothly.
With Pretture becoming the backbone of brands' operations, it is set to reach 1000 brands soon.
To know more and book a demo, you can visit - https://pretture.com/