CrazyLabs Acquires India-Based Studio Firescore Interactive - GADGET-INNOVATIONS

CrazyLabs Acquires India-Based Studio Firescore Interactive

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Further to the ongoing partnership, CrazyLabs announced today it is buying the hyper-casual game development studio and expanding CrazyLabs’ business activity in India




CrazyLabs, the top 3 casual and hyper-casual mobile game developer and publisher, announced today it has agreed to acquire Firescore Interactive, the successful hyper-casual game development studio based in Mumbai, India. CrazyLabs confirmed this deal is part of CrazyLabs’ strategy to expand in India and grow its game development business as well as its CrazyHubs activity. The terms of the multi-million dollar deal have not been fully disclosed. 




This is the final step in an ongoing collaboration between the leading mobile games publisher and the ever-yielding game development studio, which has already crossed 200 million downloads for its hyper-casual hit games and is now expanding the presence of CrazyLabs in India.



The partnership between CrazyLabs and the two founders of Firescore Interactive, Karan Khairajani and Surojit Roy, started over two years ago, and was realized with the release of the hit game Soap Cutting (now nearing 90M downloads), which was a Christmas #1 back in 2019. During 2020 CrazyLabs published Firescore Interactive’s 2nd hit game, Acrylic Nails (85 million downloads), and launched its first online hyper-casual gaming accelerator in Mumbai, India - with Firescore Interactive as its local operational and professional team, working closely with the chosen teams to develop new game ideas.



Recently, CrazyLabs published Firescore Interactive’s 3rd hit game Hair Dye (rapidly approaching 30M downloads) and announced the physical hub in Mumbai, which includes a training program for studios looking to learn everything there is to know about hyper-casual success. With Firescore Interactive’s team as mentors and local operations partners, the hub quickly received hundreds of applicants, and the chosen teams who started the program in mid-July will graduate as part of CrazyLabs India development program, aiming to create self-sustainable studios that can develop hyper-casual games on an ongoing basis.



CrazyLabs is a Top #3 casual & hyper-casual mobile games developer & publisher, with over 4.5 billion downloads for games like “Phone Case DIY”, "Acrylic Nails","Tie Dye", "ASMR Slicing", "Soap Cutting" and many more. CrazyLabs has offices in Israel, China, Macedonia, Germany and Ukraine, and has hyper-casual gaming hubs in India, Turkey, Serbia, Israel and South Africa.


New Delhi, August 04, 2021