King Khan, the ‘Baadshah of Bollywood’ and heartthrob of millions will feature in the online gaming brand’s latest ‘Chalo Saath Khele’ campaign
Head Digital Works, India’s premier online skill gaming company, today announced that it has roped in Bollywood superstar Shah Rukh Khan as the Brand Ambassador for its online multi-gaming platform - A23 (www.a23.com). The Baadshah of Bollywood will feature in A23’s ‘Chalo Saath Khele’ campaign along with a first of its kind responsible gaming campaign, which showcases A23’s all new multi-gaming platform which includes various games of skill such as rummy, fantasy sports, carom and pool, with more to come.
Hailed as ‘King Khan’, Shah Rukh’s dynamic personality complemented with his intellectual acumen and tact makes him a formidable fit for A23. As part of this campaign, A23 aims to take a stand in the industry to share the message of playing responsibly and indulging in safe online gaming practices for users across all online gaming platforms.
As the pioneers in skill-based gaming in India, A23 has recently built a multi-gaming platform and combined its existing online rummy platform of over 30 million users using state-of-the-art software created on a custom-built architecture. As an industry leader, A23 endeavours to provide its users with a skill-based gaming platform that can be enjoyed purely as a means for entertainment.
A23 provides access to a wide range of games including rummy, fantasy sports and others along with an opportunity to invite friends to play on private tables and contests.
Mumbai, February 16, 2022
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