Fire-Boltt chooses cricketing legend ‘Mahendra Singh Dhoni’ as its new brand ambassador - GADGET-INNOVATIONS

Fire-Boltt chooses cricketing legend ‘Mahendra Singh Dhoni’ as its new brand ambassador

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~ Mahendra Singh Dhoni will be the leading face of the brand’s marketing campaigns alongside film industry icons - Vijay Deverakonda, Kiara Advani & Vicky Kaushal ~



~ As per Counterpoint research report, the brand recently became No.1 smartwatch brand in the Indian market & 4th largest smartwatch brand globally ~

Homegrown wearable and audio brand, Fire-Boltt announced the appointment of Indian cricket’s shiniest star - Mahendra Singh Dhoni as its new brand ambassador. Dhoni is the latest addition to Fire-Boltt’s highly aggressive marketing & endorsement plans for India. The legendary cricketer will be the leading face of the brand and take part in a variety of marketing, advertising, and endorsement activities for Fire-Boltt, which has once again taken the top spot in the Indian smartwatch market with a market share of 28%.

Mahendra Singh Dhoni is a living legend who has captivated the globe with his helicopter shots & brilliance. Dhoni is known for his reliability and the partnership will not only allow the brand to aggressively expand its footprints across the country but will also strengthen its identity as the most reliable smartwatch brand in India.

Being the no.1 brand in the market and receiving an exemplary response from the consumer base, the association with MS Dhoni will further help Fire-Boltt reach a wider audience not only in India but across the globe. This partnership will play a crucial role for the brand as the smartwatch market is growing at a rapid pace and the brand aims to set a benchmark in the smartwatch industry in the near future.

The sibling duo further added, “Our team’s relentless persuasion and the intuitive quality to remain agile have laid the foundation of our phenomenal growth and this also led us to become the no. 1 brand in the smartwatches market.” Fire-Boltt is currently the 4th largest brand internationally behind established brands such as Apple, Samsung & Huawei with global smartwatch market growth to 13% YoY in Q2 and will achieve bigger milestones in the near future.

Customers can easily access Fire-Boltt’s products from different parts of the country. The brand has a strong presence across leading online channels including Amazon, Flipkart, Myntra, Tata CLiQ, Nykaa, and Paytm, and has an offline presence in more than 750+ cities through modern trade outlets, all national and regional LFR’s including Croma, Reliance and Vijay Sales, and all large regional retailers including Poorvika, Sangeetha etc. The brand has a presence through its own e-commerce website and aims to scale up its contribution to overall sales in the near future.

Fire-Boltt has recently launched over 30 smartwatches over the past few months and has also announced its expansion plans to newer markets beyond India, including the Middle East and Europe post receiving a phenomenal response on the entire product line-up from the UAE market.


New Delhi, 7th November 2022