Out of 100 profile views, a male user likes 35 profiles and skips 65 profiles while a female user likes only 4 profiles and skips 96 profiles
QuackQuack; one of India
The platform took just 97
days to reach the mark of 9 million from 8 million users. They added 3.6
Million users in the last 1 year that embarked a growth rate of 70% on their
platform. On a daily basis, they are on-boarding around 18,000 new users on
their platform since the lockdown was announced.
QuackQuack’s users are
scattered throughout the country though about 40% of their users come from
Metropolitan cities while 60% of their users are from Tier-2,3 cities.
Men are mostly concentrated in metro cities like Delhi NCR (7.62%), Hyderabad (4.64%), Mumbai (4.19%), Bangalore
( 4.18%) and Chennai ( 3.97%) while the women users are mostly found in cities
like Delhi NCR (9.98%), Mumbai ( 6%), Bangalore
(4.15%), Hyderabad
QuackQuack is also gaining big grounds in
the Tier-2,3 cities and their popularity can be very well witnessed from the
growing user base in these cities which has surpassed a million users
recently. In small cities, the men users are mostly from cities like Ahmedabad,
Jaipur, Lucknow , Bhubaneshwar and Indore Lucknow ,
Ahmedabad, Indore , Guwahati and Nagpur
QuackQuack also runs internal surveys to
review their consumer behaviour and during the lockdown period they conducted a
survey and the observations are as follows:
· Out
of 100 profile views, a male user likes 35 profiles and skips 65 profiles while
a female user likes only 4 profiles and skips 96 profiles
· A
male user chats with 10 user profiles while a women user chats with 25 user
profiles on an average basis.
· About
60% users who create profiles upload their photos, while 40% are apprehensive
and are not comfortable in uploading their photos
· A Male user logins almost 20 times in a day, while a
female user logins 26 times a day into their profile
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